Encyclopedia of E-Commerce Development, Implementation, and Management (3 Volumes)

Encyclopedia of E-Commerce Development, Implementation, and Management (3 Volumes)

In Lee (Western Illinois University, USA)
Release Date: March, 2016|Copyright: © 2016 |Pages: 2375
ISBN13: 9781466697874|ISBN10: 1466697873|EISBN13: 9781466697881|DOI: 10.4018/978-1-4666-9787-4


The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce.

The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals.


Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Brand Management
  • Commercial Website Development
  • E-Business
  • E-Personalization
  • E-Services
  • Electronic word-of-mouth
  • Mobile Apps
  • Mobile Commerce
  • Online Auctions
  • Social Shopping
  • Usability Models
  • Viral Marketing

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

In Lee is a professor in the School of Computer Sciences at the College of Business and Technology at Western Illinois University in the US. He is a three-time winner of the Research Excellence Award in the College of Business and Technology at WIU. He has published his research in such journals as Communications of the ACM, IEEE Transactions on Systems, Man and Cybernetics, IEEE Transactions on Engineering Management, International Journal of Information Technology and Decision Making, Decision Support Systems, and others. Prior to his academic career, he worked for a number of multinational corporations, as well as serving as a consultant for various government agencies and private organizations. His current research interests include digital innovation, web technology development and management, investment strategies for computing technologies, and mobile services. He received his PhD in Business Administration from the University of Illinois at Urbana-Champaign.