What is Long Tail

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What is Long Tail

Chapter 24

Encyclopedia of E-Commerce Development, Implementation, and Management

Summarizes the idea to use many objects with low volume and a positive profit margin to generate profit. In search engine advertising, the long tail refers to a large number of search keywords that have low search volume and low competition.

Published in Chapter:

An Overview of Search Engine Advertising Research

Carsten D. Schultz (University of Hagen, Germany)

Source Title: Encyclopedia of E-Commerce Development, Implementation, and Management

DOI: 10.4018/978-1-4666-9787-4.ch024

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Chapter 119

The long tail concept developed by Chris Anderson describes the fact that products in the Internet can be offered with low marginal costs. This leads to a broad variety of niche offers and fulfillment of almost any user demand based on (Anderson, 2006), (Brynjolfsson et al., 2003), and (Enders et al., 2008).

Published in Chapter: Web 2.0 Concepts, Social Software and Business Models; From: Encyclopedia of E-Business Development and Management in the Global Economy

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Chapter 4

An expression first coined by Chris Anderson in an October 2004 Wired Magazine article. Although intended as a business principle, The Long Tail is also being used to discuss information retrieval on the Internet to emphasize the fact that information is being fragmented into thousands of blogs, feeds, social networks, etc.

Published in Chapter: Infoxication 2.0; From: Handbook of Research on Web 2.0 and Second Language Learning

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Chapter 617

A description of the way in which retailing in the contemporary world allows small businesses that produce a niche product can exist in a world of mass production.

Published in Chapter: The Qualities and Potential of Social Media; From: Encyclopedia of Information Science and Technology, Fourth Edition

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