What is Quality Tourism Experiences

This chapter focuses on the manifestations of the values of the gastronomic cultural heritage in geographically and ethnically different territories in southeastern European countries such as Serbia, Romania, Turkey, and Italy. The chapter explores how the development of gastronomy and the food heritage can help to protect rural heritage values. This study used qualitative method. Case studies were used to summarize the local survey results and to consider how an entrepreneurial culture can enhance locally produced food as a value-added touristic experience. Case study surveys in the four countries enable us to get an insight into the cultural values of the gastronomic heritage in each of them, to formulate gastronomic cultural heritage marketing development paths to continue to increase the demand for these values, and hence to revitalize economic activity in the local rural communities. There is a wide variety of different practices in different regions and countries.