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What is Sentience

Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
Beings who are conscious and capable of experiencing suffering and pleasure, rather than objects.
Published in Chapter:
The Role of the Ideology of Animal Welfare in the Consumption and Marketing of Animal-Origin Products
Nick Pendergrast (University of Melbourne, Australia) and Sarah McGrath (Independent Researcher, France)
DOI: 10.4018/978-1-5225-4757-0.ch015
Abstract
This chapter investigates the dominance of the animal welfare ideology and the role it plays in the widespread consumption of animal-origin products. Animal welfare ideology promotes the humane use and slaughter of non-human animals. This chapter includes a literature review on the dominance of the animal welfare perspective. It also analyses how this ideology is reflected and promoted in the marketing of animal-origin products. This is done by exploring the packaging and advertising of the company Harvey Fresh as well as the role of the accreditation of the government-funded non-profit organisation the Royal Society for the Prevention of Cruelty to Animals (RSPCA) in Australia. Their marketing and accreditation are linked to the dominance of the animal welfare perspective and the widespread consumption of animal-origin products.
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Transreal Numbers and Sentient Logic
An “intelligence” inclusive of feeling and thinking among the infinite scales of fractal universal electromagnetic awareness (Schafer, 2019).
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“Coherency” Alternative to the “Singularity”: Coherent Heart Entrainment
Numerous modern scientific fields have now explicitly or implicitly accepted the concept of sentience, which has been verified as “intelligence” among the infinite scales of fractal universal EM awareness (Schafer, 2019). One of the most researched scientific fields is Epigenetics which is an extension of the concept that the genetic DNA model is sentient at quantum-molecular scales. In Biology of Belief , Bruce Lipton (2005) discusses the intelligent behavior of cells in the membranes of the gut, and in Molecules of Emotion , Candace Pert (1997) discusses how chemical sentience of thought and emotion affects health and forms a dynamic information network. In another direction, research has long since established the validity of “group sentience” with efforts to define target groups for advertising purposes, propaganda, and political advertising. Current research has extended group sentience to quantum levels (McCraty & Childre, 2019; McCraty et al., n.d.; McCraty et al., 2017; Theise & Kafatos, 2013) that range throughout the human genome and the geosphere. In addition to HeartMath research, Rastco Vukovic has explored the role that asymmetrical mathematics plays in social contexts. In a paper entitled, Information of perception—freedom, democracy, and physics , Vukovic (2017) observes that the founder of information theory, Claude Shannon, defined information in terms of entropy, which is inconsistent with discoveries by Louis Pasteur who concluded that Shannon’s symmetrical information cannot interact with the EM environment of asymmetrical life-evolving First Cause evolution dynamics (Pope. 2019).
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