Serbia, officially the Republic of Serbia, is a sovereign state located at the intersection of the roads of central and southeastern Europe in the southern part of the Pannonian Plain and the center of the Balkan Peninsula. The Balkan Peninsula, and the smaller Pannonian Plain, is largely involved. Serbia borders on the north to Hungary, in the northeast with Romania, in the east with Bulgaria, in the south with northern Macedonia, in the southwest with Albania and Montenegro, and in the west with Croatia and Bosnia and Herzegovina (entity Republika Srpska). Serbia without Kosovo and Metohija has about 7 million inhabitants, while Kosmet has about 8.8 million inhabitants. The capital is Belgrade, which is one of the oldest and largest cities in South East Europe. With 1,659,440 inhabitants in the wider area, according to the 2011 census, it is the administrative and economic center of the country. The official language is Serbian, and the official currency is the Serbian dinar.
Published in Chapter:
Problems of Marketing Rural Tourism in Serbia
Zoran Simonovic (Institute of Agricultural Economics, Serbia) and Nikola V. Ćurčić (Institute of Agricultural Economics, Serbia)
Copyright: © 2020
|Pages: 18
DOI: 10.4018/978-1-5225-9837-4.ch015
Abstract
Rural tourism can have some benefits from the use of marketing theory. Marketing is increasingly used on the one hand to help in the planning and promotion of traditional tourist centers, and on the other hand lacks expertise in its application in rural areas. Certain municipal tourist organizations tried to eliminate this situation in their areas, but in all likelihood there is insufficient evidence that they have produced anything more than poor marketing proposals. Authors want to emphasize that individuals in some areas have done a lot in developing the application of marketing in rural tourism. On the basis of all this, authors can point out that in this area much more can be done.