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What is Vegetarian

Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
A person who does not eat meat, fish and other animal products, especially for moral, religious, environmental or health reasons.
Published in Chapter:
Genius, Creativity and (Not) Eating Meat
İsmail Hakkı Tekiner (Istanbul Gelişim University, Turkey), Ahmad Ni'matullah Al-Baarri (Universitas Diponegoro, Indonesia), and Diana Bogueva (Curtin University, Australia)
DOI: 10.4018/978-1-5225-4757-0.ch013
A major hypothesis argues that the dietary shifts of the proto-humans towards animal proteins enabled humans to develop large brains as well as build planning, cooperating, socializing, exploring and creative skills, related to food techniques, including using fire, cooking, fermentation, agriculture and animal domestication. Many million years later, human population has drastically increased and livestock has grown even faster creating unprecedented global environmental, climate change and health challenges. This chapter asks whether animal meat continues to be essential for human nutrition. It refers to prominent people in human history considered geniuses because of their creative and intellectual abilities. It explores whether there is a link between genius, creativity and eating meat and answers this in the negative based on well-known geniuses who have negated the meat-eating diet. Social marketing can anchor some of its techniques in using such personalities as role models for changing the current high dependence on meat.
Full Text Chapter Download: US $37.50 Add to Cart
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Full Text Chapter Download: US $37.50 Add to Cart
Full Text Chapter Download: US $37.50 Add to Cart
Reconciling Not Eating Meat and Masculinity in the Marketing Discourse for New Food Alternatives
A human diet which excludes all kinds of meat and fish; the term can also be used in reference to a person who follows such a diet.
Full Text Chapter Download: US $37.50 Add to Cart
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