Anubha

Anubha is an Associate Professor at Jaipuria Institute of Management, Ghaziabad, India. Her research interests include Social Media Marketing, Islamic marketing, electronic word of mouth, Advertising, and Consumer Behaviour. Her strengths include data analysis & interpretation. She has published many scholarly “ABS 3 level”, “ABDC”, “SCI”, “SCIE”, “Scopus” and “Web of Science” indexed research papers in various journals of Wiley, Emerald, Taylor & Francis, and Sage including Psychology and Marketing, Journal of Islamic Marketing, Journal of Internet Commerce, Global Knowledge, Memory & Communication, Vision and FIIB Business Review. She has been an active reviewer of journals of Elsevier, Emerald, Inderscience and Sage. She has presented papers at various National and International conferences at MDI Murshidabad, IIM Indore, IIT Delhi, XLRI Jamshedpur, and Curtin University. She is also a recipient of the best paper award for two of her papers, one of which was presented at MDI.

Publications

Data-Driven Approaches for Effective Managerial Decision Making
Data-Driven Approaches for Effective Managerial Decision Making
Anubha, Himanshu Sharma. © 2023. 336 pages.
In today’s competitive market, a manager must be able to look at data, understand it, analyze it, and then interpret it to design a smart business strategy. Big data is also a...