Fariya

Fariya is an aspiring scholar currently dedicated to her doctoral studies in Commerce at IIMT University, Meerut, with a specific focus on the dynamic realm of Marketing. Her research endeavors center around the comprehensive exploration of advertising strategies employed by selected Indian and International cosmetic brands. This research endeavor reflects her commitment to contributing valuable insights to the ever-evolving landscape of marketing practices and the Cosmetic Industry. Complementing her academic pursuits, Fariya holds a cosmetology certification from VLCC Institute, Noida, showcasing her interdisciplinary research approach. This unique blend of commerce and cosmetology highlights her holistic understanding of the subject matter, providing a nuanced perspective to her studies. Recognized for her scholarly achievements, Fariya achieved the distinction of being awarded the Maulana Azad National Fellowship (MANF-JRF) in February 2022 after qualifying for the National Eligibility Test (NET), a testament to her exceptional capabilities and potential in the field of research.

Publications

Exploring the Influence of Factors Driving Financial Accessibility, Financial Activities, and Financial Education on Sustainable Development
Exploring the Influence of Factors Driving Financial Accessibility, Financial Activities, and Financial Education on Sustainable Development
Fariya, Ashu Saini, Mohammad Kashif. © 2024. 27 pages.
This research delves into the effectiveness of attaining financial accessibility by exploring the influence of key factors such as digitalization, technology, and usage as...