Abhijit Sarkar

Abhijit Sarkar is an Associate Professor and Head of the Research Proposal Evaluation Committee at the School of Management at SRM University, Sikkim. He is an MBA from ICFAI Business School and has earned his doctoral degree from Sikkim Manipal Institute of Technology (SMU). His keen interest in Road Freight Transport particularly in terms of Heavy Trucks has led him to pursue research on Heavy Trucks (Multi – Axle Trucks) as a part of his doctoral research. He has several research publications (in peer reviewed journals) in the area of Indian Road freight transport industry, entrepreneurship, services sector and retail industry. His area of research interests and expertise are road freight transportation and branding related aspects among unorganized small to medium sized fleet operators and their value perceptions and preferences.

Publications

An Empirical Study on the Impact of Social Media Promotion of Branded Drugs on the Health Behavior of Indian Patients
An Empirical Study on the Impact of Social Media Promotion of Branded Drugs on the Health Behavior of Indian Patients
Samrat Kumar Mukherjee, Abhijit Sarkar, Subhadeep Mukherjee, Jitendra Kumar, Ajeya Jha. © 2023. 17 pages.
Branded drug social media promotion (SMP) has increased dramatically in the recent era. The impact of this new phenomenon (although it is illegal in most countries) on patient...
Trucker Value Perception and Manufacturer Value Offering in Indian Truck Market: Business Model Through Value Perspective
Trucker Value Perception and Manufacturer Value Offering in Indian Truck Market: Business Model Through Value Perspective
Abhijit Sarkar, Ajeya Jha, Diganta Mukherjee. © 2019. 19 pages.
The concept of business model has been deliberated upon from the value delivery mechanism perspective. The term value has been considered from the perspective of quality and...