Abla Berrada

Abla Berrada received her PhD in Management Sciences from Sidi Mohammed Ben Abdellah University in Fez in 2008. She was hired as an assistant professor in 2009 at the National School of Business and Management in Fès. She is accredited to direct research; she works on marketing ethics and responsible consumption in the digital age.

Publications

Educating for Practical Wisdom, Teaching What Cannot Be Taught: Critical Reflections on Fostering Wisdom in Business Schools
Educating for Practical Wisdom, Teaching What Cannot Be Taught: Critical Reflections on Fostering Wisdom in Business Schools
Saif Allah Allouani, Abla Berrada. © 2023. 16 pages.
This chapter addresses the critical need for education for wisdom in business and management education. After a critical review of the outcomes of the traditional pedagogical...