Adela Balderas Cejudo

Adela Balderas-Cejudo has a PhD (International Mention) in Business Administration. A research fellow at Oxford University (UK), Adela has an MBA Executive, a master’s degree in Marketing, and a master’s in Professional Coaching. A researcher into areas of tourism and hospitality, Adela is a lecturer and researcher at ESIC Business and Marketing School, associate professor at Deusto Business School, University of Deusto (Spain) and lecturer and researcher at the Basque Culinary Centre. Also a visiting lecturer at various international and national universities, Adela is a consultant and a conference speaker, working with international and national companies in the hotel industry and the world of hospitality.

Publications

Communicating Sustainability to Wine Tourists, the Next “Big Thing” for the Landmark Wineries: The Case of Emilio Moro Wineries
Communicating Sustainability to Wine Tourists, the Next “Big Thing” for the Landmark Wineries: The Case of Emilio Moro Wineries
Adela Balderas Cejudo, Izaskun Zurbitu Aldama, Anais Iglesias Sanchez. © 2023. 15 pages.
Sustainability is becoming vital for all wineries to respond to consumers' concerns and meet their requirements, especially for younger generations. Wineries are constantly...
Sustainability and Wine Tourism: New Challenges and Opportunities for a More Conscious Consumer – The Case of Gramona Wineries
Sustainability and Wine Tourism: New Challenges and Opportunities for a More Conscious Consumer – The Case of Gramona Wineries
Belen Lopez, Adela Balderas-Cejudo. © 2023. 13 pages.
Conscious use of resources without exceeding renewal capacity is a global priority for business. Developing sustainable behavior is important for the wine industry recognizing...