Aditya Ranjan

Aditya Ranjan Ph.D., and is currently Head of the Consulting Vertical at Bakri Chhap Agro Tourism and Natural Products Pvt. Ltd. With over 3+ years of industry, academic, and research experience, he has emerged as a promising researcher in the fields of marketing, consumer behavior, and rural tourism. He has previously fulfilled the role of Assistant Professor at the University Institute of Tourism and Hospitality Management, Chandigarh University, where various marketing and tourism-related courses were taught. Having traveled extensively and engaged with diverse societies and cultures, he possesses exceptional interpersonal skills and is adept at bridging cultural divides through education and relationships. His passion for understanding the evolving landscape of rural tourism fuels ongoing research efforts which is evident in his commitment to contribute meaningfully to this field through scholarly contributions. Furthermore, his advisory role extends to assisting fellow researchers and stakeholders in tackling complex questions related to rural tourism.

Publications

Strategies for Food Marketing in Achieving Sustainable Development Goals
Strategies for Food Marketing in Achieving Sustainable Development Goals
Aditya Ranjan, Priya Chaturvedi. © 2024. 14 pages.
In a world confronted by an expanding global population, there is an ever-mounting urgency to address the interconnected issues of food production, distribution, and consumption...
Digitally Sustaining: The Rural Intangible Cultural Heritage
Digitally Sustaining: The Rural Intangible Cultural Heritage
Aditya Ranjan, Priya Chaturvedi. © 2023. 17 pages.
Conservation of intangible cultural heritage is important for any rural tourism destination. The rich intangible cultural heritage can be preserved using advanced digital...
Unleashing Digital Innovation for Sustainable Rural Intangible Cultural Heritage Marketing
Unleashing Digital Innovation for Sustainable Rural Intangible Cultural Heritage Marketing
Aditya Ranjan, Priya Chaturvedi. © 2023. 19 pages.
The chapter explores how digital innovation can be utilized to advance sustainable development goals in rural areas, focusing specifically on marketing intangible cultural...
Hospitality in the Experience Economy
Hospitality in the Experience Economy
Aditya Ranjan, Shweta Chandra, Rohan Bhalla, Sumedha Agarwal. © 2022. 22 pages.
Experience economy plays a predominant role in the hospitality industry. Consumer experience has always been of great importance for the hospitality business. As consumer...
Digital Technologies and the Intangible Cultural Heritage of the Rural Destination
Digital Technologies and the Intangible Cultural Heritage of the Rural Destination
Aditya Ranjan, Priya Chaturvedi. © 2022. 23 pages.
Rural tourism continues to evolve toward an experience economy. Along with rural tourism activities, travelers often enjoy intangible heritage as part of their cultural tourism...
Sustainability and Competitiveness of Transforming Tourist Accommodation
Sustainability and Competitiveness of Transforming Tourist Accommodation
Shweta Chandra, Aditya Ranjan. © 2022. 25 pages.
Accommodation is a base of the tourism industry, forming a vital and fundamental part of the tourism supply. As guest experience evolved, the accommodation industry needed to...