Aftab Ara

Aftab Ara, as a technologically savvy researcher, author, and academician, they have authored the book "The Innovation Shift in Higher Education" through Palgrave Macmillan. They have also facilitated workshops and presented at conferences both domestically and internationally on topics related to the use of technology in higher education. They are passionate about leveraging modern technologies to provide a more agile, engaging learning experience for students. Their current research focuses on human resource management, knowledge management, and innovation with digital technologies, including artificial intelligence and ethics. They are a firm believer in the ability of technology to foster collaboration, creativity, and communication. Currently, they are working as an Asst. Professor at the University of Hail in the Business and MIS Department where they strive to apply a systems approach and multidisciplinary techniques while tackling practical issues to implement effective solutions accordingly. They research and write about technology and business with the goal of creating a positive impact on the world. Their work is engaging, and informative, and inspires change for the better.


Exploring the Ethical Implications of Generative AI
Aftab Ara, Affreen Ara. © 2024. 295 pages.
Generative Artificial Intelligence (AI), an ever-evolving technology, holds immense promise across various industries, from healthcare to content generation. However, its rapid...
Promoting Multi-Sector Sustainability With Policy and Innovation
Aftab Ara, Renuka Thakore. © 2024. 286 pages.
The contemporary challenges in achieving sustainability include the need for a comprehensive understanding of sustainability principles, interdisciplinary integration, and the...
Factors Affecting the Implementation of Business Analytics in the Healthcare Sector in MENA Countries
Aftab Ara. © 2023. 20 pages.
This chapter delves into the factors influencing the implementation of business analytics in the healthcare sector of MENA (Middle East and North Africa) countries. A...