Albérico Travassos Rosário

Albérico Travassos RosárioAlbérico Travassos Rosário , Ph.D. Marketing and Strategy of the Universities of Aveiro (UA), Minho (UM) and Beira Interior (UBI). With affiliation to the GOVCOPP research center of the University of Aveiro. Master in Marketing and Degree in Marketing, Advertising and Public Relations, degree from ISLA Campus Lisbon-European University |Laureate International Universities. Has the title of Marketing Specialist and teaches with the category of Assistant Professor at IADE-Faculty of Design, Technology and Communication of the European University and as a visiting Associate Professor at the Santarém Higher School of Management and Technology (ESGTS) of the Polytechnic Institute of Santarém. He taught at IPAM-School of Marketing |Laureate International Universities, ISLA- Higher Institute of Management and Administration of Santarém (ISLA-Santarém), was Director of the Commercial Management Course, Director of the Professional Technical Course (TeSP) of Sales and Commercial Management, Chairman of the Pedagogical Council and Member of the Technical Council and ISLA-Santarém Scientific Researcher. He is also a marketing and strategy consultant for SMEs.

Publications

Impact of Digitalization on Communication Dynamics
Albérico Travassos Rosário, Anna Carolina Boechat. © 2025. 330 pages.
In today's digital age, communication dynamics are undergoing rapid and profound changes, challenging traditional theories and practices. The rise of social media, digital...
How Artificial Intelligence Can Leverage Relationship Marketing Strategies
Albérico Travassos Rosário, Joaquim A. Casaca. © 2025. 34 pages.
Increased competition and consumer demand for personalized marketing messages and content have led to the increased adoption of relationship marketing. Through a systematic...
How Influencers Can Leverage Performance in Business
Albérico Travassos Rosário. © 2024. 31 pages.
Influencers can indeed use their influence to boost business performance. Influencers and businesses can work together to market a company's goods or services to their...
Data-Driven Marketing for Strategic Success
Albérico Travassos Rosário, Rui Nunes Cruz, Luis Bettencourt Moniz. © 2024. 459 pages.
In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Marketers...
Innovative Digital Marketing in Business
Albérico Travassos Rosário, Joana Carmo Dias. © 2024. 35 pages.
Innovative digital marketing strategies are essential for businesses to stay competitive and reach their target audience effectively in the digital age. Augmented reality and...
Tourism in the Metaverse: Opportunities and Challenges
Albérico Travassos Rosário, Joana Carmo Dias. © 2024. 39 pages.
Metaverse tourism is an emerging concept that refers to the practice of exploring and experiencing virtual worlds and digital environments. It offers a wide range of immersive...
Telemedicine Platforms and Telemedicine Systems in Patient Satisfaction
Albérico Travassos Rosário, Isabel Travassos Rosário. © 2024. 33 pages.
Telemedicine platforms and systems have gained significant popularity in recent years, offering a wide range of benefits to both healthcare providers and patients. Patient...
How Artificial Intelligence Can Help Accounting in Information Management
Albérico Travassos Rosário. © 2024. 28 pages.
Artificial intelligence can greatly assist accounting professionals in information management, streamlining processes, and improving overall efficiency. AI-powered software can...
Generative AI and Generative Pre-Trained Transformer Applications: Challenges and Opportunities
Albérico Travassos Rosário. © 2024. 27 pages.
Generative AI, such as generative pre-trained transformer (GPT), has seen rapid advancements in recent years, offering a wide range of applications, but it also presents several...
How Business Intelligence and Data Analytics Can Leverage Business
Albérico Travassos Rosário. © 2024. 29 pages.
Business intelligence (BI) and data analytics are crucial tools that organizations can leverage to improve their business operations, decision-making processes, and overall...
A Literature Review of Marketing Intelligence and Its Theoretical Implication for Leveraging Business
Albérico Travassos Rosário. © 2024. 30 pages.
Marketing intelligence, or market intelligence, refers to gathering and analyzing information about the market, customers, competitors, and other relevant factors to make...
Artificial Intelligence in the Consumer Behavior Process in Business
Albérico Travassos Rosário. © 2024. 35 pages.
Artificial intelligence has significantly impacted the consumer behavior process in business. It has revolutionized how companies understand, interact with, and serve their...
Systematic Literature Review: Bibliometrics on Ethics Practised by Influencers
Albérico Travassos Rosário, Anna Carolina Boechat. © 2024. 34 pages.
The importance of ethics practiced by influencers must be considered. Influencers significantly impact their audience and can shape public opinion, attitudes, and behaviors....
Introduction to Data-Driven Marketing
Albérico Travassos Rosário, Rui Cruz, Luis Moniz, José Figueiredo. © 2024. 36 pages.
Data-driven marketing has emerged as a transformative force in modern marketing, leveraging insights from data analysis to inform strategic decision-making. This chapter delves...
Predictive Analytics for Customer Behavior
Albérico Travassos Rosário, Rui Cruz, Luis Bettencourt Moniz, Joaquim A. Casaca. © 2024. 36 pages.
Predictive analytics have become indispensable tools for implementing data-driven strategies and decisions. These innovations are used to predict future activities, thereby...
The Impact of Personal Information in E-Commerce: Balancing Privacy, Security, and Ethics
Joaquim A. Casaca, Albérico Travassos Rosário. © 2024. 34 pages.
The collection of personal data from consumers is a key factor in the success of e-commerce. However, there is a risk that online companies may use this information for purposes...
Implications of 5G Technology in Marketing: A Systematic Review of the Bibliometric Literature
Albérico Travassos Rosário. © 2023. 27 pages.
This new competitive environment has generated numerous technological advances that also reflect the change in mobile technology in consumer behavior. 5G envisions being a...
How a Sustainability Strategy Can Leverage E-Commerce?
Albérico Travassos Rosário. © 2023. 29 pages.
During the last decades, we have seen building sustainable business models as an innovative part of the business strategy. Different economic sectors have used the concept to...
Future Challenges of Marketing Online-to-Offline (O2O)
Albérico Travassos Rosário. © 2023. 27 pages.
The online and offline environment have come to coexist in the business environment, so the big question is to understand how we should integrate these two environments into...
Marketing Strategies on Social Media Platforms
Albérico Travassos Rosário, Joana Carmo Dias. © 2023. 25 pages.
Business dynamics are also found in the digital economy, forcing the development of new business models to achieve strategic marketing excellence. It was verified that half of...
Design Thinking in Product Design: Challenges and Opportunities
Albérico Travassos Rosário. © 2023. 27 pages.
There has been a significant shift from product-centric to customer-centric practices to achieve competitive advantage by integrating customer needs, preferences, and...
A Systematic Bibliometric Literature Review on Data Science in Marketing
Albérico Travassos Rosário. © 2023. 33 pages.
Data science in marketing has become critical in gaining sustained competitive advantage in a rapidly changing business environment. It involves using advanced analytics and...
Wine Industry's Sustainable Development
Albérico Travassos Rosário. © 2023. 25 pages.
The global wine industry faces multiple problems, including water scarcity, climate change, rising energy prices, and increasing concerns about chemical exposure. Sustainable...
Influencer Marketing in the Digital Ecosystem
Albérico Travassos Rosário, Paula Rosa Lopes, Filipe Sales Rosário. © 2023. 35 pages.
Influencer marketing is a marketing strategy used in the digital ecosystem to promote products or services through influencers or influential people in the digital environment....
How the Metaverse Can Leverage the Business World
Albérico Travassos Rosário, Paula Rosa Lopes, Filipe Sales Rosário. © 2023. 32 pages.
The metaverse is a shared, virtual space where users can interact with each other and digital objects in real time. It has the potential to revolutionize the way we do business...
Metaverse in Marketing: Challenges and Opportunities
Albérico Travassos Rosário, Paula Rosa Lopes, Filipe Sales Rosário. © 2023. 24 pages.
The term metaverse refers to a collective virtual shared space created by the convergence of virtually enhanced physical reality and physically persistent virtual space...
Security in Digital Marketing: Challenges and Opportunities
Albérico Travassos Rosário. © 2023. 28 pages.
Digital marketing presents both challenges and opportunities when it comes to security. As more and more customer data is collected and stored digitally, the potential for...
Marketing Management in Retail Customer Satisfaction: Opportunity and Challenges
Albérico Travassos Rosário. © 2023. 24 pages.
Marketing management is the process of establishing, maintaining, and improving customer satisfaction, assumed to be highly relevant, supporting the idea that companies can...
Social Media Influencers in Fashion: Challenges and Opportunities
Albérico Travassos Rosário, José Morais da Silva. © 2023. 24 pages.
Social media influencers (SMIs) in the fashion industry become professional individuals who have a large following on social media platforms such as Instagram, Facebook, TikTok...
Tourism Entrepreneurship in Innovation Sustainability: Challenges and Opportunities
Albérico Travassos Rosário. © 2023. 26 pages.
The increasing wealth and economic development have dramatically driven rapid growth in the tourism industry, making it one of the fastest growing and developing industries...
A Systematic Review of the Bibliometric Literature: Branding in Marketing Strategy
Albérico Travassos Rosário. © 2023. 35 pages.
Branding is critical in strategic marketing decisions since it identifies the various components a company chooses to apply across the multiple products it sells. There are...
A Look at the New Online Consumer Behavior on Social Media Platforms
Albérico Travassos Rosário. © 2022. 26 pages.
Technological advances have caused great business changes. In this new business environment, the internet has become an indispensable technology tool in the creation of new...
The Impact of Digital Technologies on Marketing and Communication in the Tourism Industry
Albérico Travassos Rosário, Ricardo Gomes Raimundo, Rui Cruz. © 2022. 13 pages.
The growing openness between regions accompanied by the rising of the tourism industry enhances its importance and the ensuing search for competitive advantages in terms of...
The Organizational Impact of Digital Adoption: A Literature Review
Albérico Travassos Rosário. © 2022. 26 pages.
Diverse forms of digital innovations are at the forefront of transforming organizations, based on new digital technologies. Extant research has examined distinct themes such as...
Understanding the Application of Gamification to Business When Applied to Marketing
Albérico Travassos Rosário. © 2022. 33 pages.
The internet is a technology that has provided changes, giving rise to new trends and concepts applied in the most diverse areas. One of these trends is gamification, as it is a...
Challenges of Design Thinking in the Innovation of Individuals and Organizations
Albérico Travassos Rosário. © 2022. 27 pages.
The digital transformation has brought new challenges to organizations identifying, recognizing, and reconfiguring technological challenges into opportunities. In this...
Internet of Things, Security of Data, and Cyber Security
Albérico Travassos Rosário. © 2022. 38 pages.
Diverse forms of cyber security techniques are at the forefront of triggering digital security innovations, whereas cybersecurity has become one of the key areas of the internet...
Learning Management Systems in Education: Research and Challenges
Albérico Travassos Rosário, Joana Carmo Dias. © 2022. 31 pages.
The learning management system (LMS) in education refers to a variety of software and systems used to manage, track, and deliver educational materials, as well as manage student...
SMarketing: A New Strategic Concept
Albérico Travassos Rosário. © 2022. 21 pages.
The concept of sales management can be defined as a business activity that is focused on the implementation of sales and management techniques in the sales operations of a...
Determinants of Nascent Entrepreneurship Development
Albérico Travassos Rosário, Filipa Fernandes, Ricardo Gomes Raimundo, Rui Nunes Cruz. © 2021. 22 pages.
The current international economic crisis, at the moment of writing, will affect global economy and will demand entrepreneurial attitude to seize business opportunities. Nascent...
Research-Based Guidelines for Marketing Information Systems
Albérico Travassos Rosário. © 2021. 16 pages.
Marketing information systems (MKIS) are decision support systems focused on specific marketing decisions, providing a more efficient and effective framework for analyzing and...
The Impact of Digital Technologies on Marketing and Communication in the Tourism Industry
Albérico Travassos Rosário, Ricardo Gomes Raimundo, Rui Cruz. © 2021. 13 pages.
The growing openness between regions accompanied by the rising of the tourism industry enhances its importance and the ensuing search for competitive advantages in terms of...
New Business Models Sustainability
Albérico Travassos Rosário. © 2021. 29 pages.
Increased global concerns about climate change and environmental degradation have attracted attention to sustainable development strategies. Sustainability involves maintaining...
Marketing and Sponsorship of Esports Without Getting Ganked: Understanding Past Research and Future Challenges
Albérico Travassos Rosário, Ricardo Gomes Raimundo. © 2021. 27 pages.
Sports sponsorship is an area of marketing responsible for raising financial resources. This is a similar understanding within the realm of Esports as the fastest growing sport...
Combining E-Commerce and Blockchain Technologies to Solve Problems and Improve Business Results: A Literature Review
Albérico Travassos Rosário. © 2021. 20 pages.
The internet and digital transformation have changed our relations with the market. These technologies have been developing continuously, creating opportunities for new business...
E-Mail Marketing: Research and Challenges
Albérico Travassos Rosário. © 2021. 21 pages.
Email marketing is a considerable development and includes direct emails, transactional emails, and email newsletters to attract new customers and retain existing ones. This...
Strategic Groups in the Portuguese Banking Industry: An Analysis of the 2008-2010 Period
Albérico Travassos Rosário, Antonio Carrizo Moreira, Pedro Macedo. © 2019. 29 pages.
This chapter analyzes the retail banking behavior in Portugal for the period between 2008 and 2010. The data collection took place through the accounting consultation of the...