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About Us

Alejandra Zuccoli

Alejandra Zuccoli is Professor of the University of Palermo, Argentina and the University of Salvador, Argentina. Zuccoli is the director of the Joy Labs at the University of Palermo, Argentina. Besides, she was distinguished as innovator of method ALTAX to improve human hospitality applying neuromarketing to education.

Publications

Pancoe Method: A New Experience in Heritage Tourism Education

The present case study is focusing on the power of pleasure (joy) as a strategy to better the standard education system in Argentina. Whilst pleasure was overlooked as an...

Joy Labs: Discussing the Advantages and Disadvantages of PANCOE – University of Palermo, Argentina

The present case study brings reflection on the power of pleasure (joy) to better the classic education system. Whilst pleasure was overlooked as an instrument to make positive...