Alexandra R. Gonçalves is Assistant Professor at the University of Algarve, School of Management, Hospitality and Tourism. Integrated Researcher of the Research Centre for Tourism, Sustainability and Well-being (CinTurs) for the areas of Tourism, Sustainability, Territory, Heritage, Museums, Cultural Management and Creative Industries. PhD Degree in Tourism. Master's Degree in Cultural Heritage Management. Post-graduate degree in Cultural Heritage Law. Graduate in Marketing. Regional Director of Culture of the Algarve from December 16, 2013 to December 15, 2018; Councilor of the Municipality of Faro (Oct. 2009-Oct. 2013). Since October 30th, 2019, is the Director of the School of Management, Hospitality and Tourism (University of Algarve). Has several published research in the areas of tourism, cultural experiences, cultural and creative tourism, cultural heritage management and museums, events evaluation. Was the regional researcher responsible for the project funded by the Portuguese Science and Technology Foundation -CREATOUR-Creative Tourism Destination Development in Small Cities and Rural Areas (2016-2020). Currently is the UALG coordinator for the iHERITAGE project, ENI CBC MED Program (2020-2023).