Amaresh Jha

Amaresh Jha is an experienced media professional: has been a Senior Producer with Zee News, News Express, TV9, India News, and India TV and has also produced news for DD News. Amaresh has previously taught at Amity University (where he led the UG Program at Amity School of Communication) and Galgotias University. Apart from his work as a multimedia professional, Amaresh's previous teaching includes courses on the web journalism, data journalism, multimedia storytelling, television production, digital media production, and communication research- among other things. Amaresh is a reviewer and article editor of reputed journals published by SAGE and CG Network, USA.

Publications

AI-Driven Algorithms for Optimizing Social Media Advertising: Prospects and Challenges
AI-Driven Algorithms for Optimizing Social Media Advertising: Prospects and Challenges
Amaresh Jha. © 2024. 22 pages.
The social media advertising market is anticipated to witness a surge in ad spending; projections indicate an annual growth rate (CAGR 2023-2028) of 4.31%, leading to a...
Immersive Marketing on Metaverse: Development of Metrics for Performance Analysis and Security-Related Challenges
Immersive Marketing on Metaverse: Development of Metrics for Performance Analysis and Security-Related Challenges
Amaresh Jha. © 2023. 23 pages.
Measuring immersive marketing experiences in the metaverse is a new area of study and it includes a wide range of algorithms to make better assessments and predictions. Any...