Amit Mittal

Amit Mittal is a Professor of Management / Dean at Chitkara University, Punjab, India, and Dean, Doctoral Research Centre. He has over 19 years of experience in teaching, research, consulting, and academic administration. His areas of research and consulting expertise are graduate employability, leadership, emerging market studies, business research methods, etc. Eight scholars have been awarded a PhD under his supervision. He has published in reputable journals such as Frontiers in Psychology; Benchmarking; European Business Review; Business: Theory & Practice; International Journal of Quality Research; South Asian Journal of Business Management Cases; International Journal of Human Capital & Information Technology Professionals; International Journal of e-Services & Mobile Applications; International Journal of Business & Globalisation; International Journal of Socio-technology & Knowledge Development, etc. He is also a reviewer for the International Journal of Consumer Studies; International Journal of Quality Research; Frontiers in Psychology; Higher Education, Skills & Work-based Learning; Business: Theory & Practice, etc.

Publications

Digital Technologies, Ethics, and Decentralization in the Digital Era
Digital Technologies, Ethics, and Decentralization in the Digital Era
Balraj Verma, Babita Singla, Amit Mittal. © 2024. 365 pages.
Digital disintermediation, or the elimination of “middle-men” in a traditional market setting, has had profound effects on global economies. The rise of peer-to-peer networks and...
Innovative Technologies for Increasing Service Productivity
Innovative Technologies for Increasing Service Productivity
Sridhar Manohar, Amit Mittal, Sekar Raju, Arjun J. Nair. © 2024. 404 pages.
Service organizations are grappling with unprecedented challenges in maintaining and enhancing productivity. As the landscape evolves, traditional approaches to service...
Balancing Automation and Human Interaction in Modern Marketing
Balancing Automation and Human Interaction in Modern Marketing
Arjun J. Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed. © 2024. 326 pages.
In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of...
Driving Decentralization and Disruption With Digital Technologies
Driving Decentralization and Disruption With Digital Technologies
Balraj Verma, Babita Singla, Amit Mittal. © 2024. 322 pages.
Amid an unprecedented digital revolution, our society grapples with profound challenges, from the upheaval of traditional global systems to the ethical implications of...
The Impact of Federated Learning on AI-Enhanced Healthcare Delivery
The Impact of Federated Learning on AI-Enhanced Healthcare Delivery
Archana Shahi, Amit Mittal. © 2024. 10 pages.
Federated learning has recently emerged as a promising methodology in healthcare, seamlessly integrating with machine learning models to glean insights from distributed...
Determinants of Customer Analytics Capabilities: A Model to Achieve Sustainable Firm Performance
Determinants of Customer Analytics Capabilities: A Model to Achieve Sustainable Firm Performance
Meenal Arora, Amit Mittal, Anshika Prakash, Vishal Jain. © 2024. 14 pages.
Customer analytics is essential for creating insights from massive data that can be used to enhance management decision-making at various consumer levels, product creation, and...
Enhancing Customer Engagement Through Location-Based Marketing
Enhancing Customer Engagement Through Location-Based Marketing
Amandeep Singh, Amit Mittal, Murat Unanoglu. © 2023. 300 pages.
Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether...
Reinforcing Requirements and Stimulating the Purchase Intentions: Growing Location Based Mobile Targeting Techniques
Reinforcing Requirements and Stimulating the Purchase Intentions: Growing Location Based Mobile Targeting Techniques
Sridhar Manohar, Vandana Sharma, Amit Mittal. © 2023. 10 pages.
This chapter briefly discusses the growing promotional techniques and marketing strategies adopted by organisations in attracting and retaining customers. The growth of...
The Relationship of Organizational Ambidexterity and Organizational Virtuousness in the Automobile Industry of India
The Relationship of Organizational Ambidexterity and Organizational Virtuousness in the Automobile Industry of India
Pawan Kumar Chand, Natwar Kadel, Amit Mittal, Archana Mantri. © 2022. 20 pages.
The present study measures the impact of organizational ambidexterity on organization virtuousness in the context of the car manufacturing industries in India. 363 employers'...
Emotional Maturity and Employer Satisfaction: A Study on Recruitment of Information Technology Graduates
Emotional Maturity and Employer Satisfaction: A Study on Recruitment of Information Technology Graduates
Urvashi Tandon, Pawan Kumar Chand, Amit Mittal. © 2021. 20 pages.
The present research study examines emotional maturity and its relationship with employer satisfaction in recruiting fresh engineering Information Technology graduates. Four...
Narcissism as a Determinant of Job Satisfaction Among University Teaching Staff in India
Narcissism as a Determinant of Job Satisfaction Among University Teaching Staff in India
Pawan Kumar Chand, Rahul Dhiman, Amit Mittal, Deepika Jhamb. © 2020. 19 pages.
This study is an attempt to understand the relationship between narcissism and job satisfaction in the context of teachers in a university set-up. Previous research has...
Predicting University Students' Adoption of Mobile News Applications: The Role of Perceived Hedonic Value and News Motivation
Predicting University Students' Adoption of Mobile News Applications: The Role of Perceived Hedonic Value and News Motivation
Amit Mittal, Arun Aggarwal, Ruchi Mittal. © 2020. 18 pages.
India is amongst the fastest growing markets for smartphones in the world which are driven by a young population. This study seeks to understand the intention to use mobile news...