Amitabh Mishra

Amitabh Mishra has over 18 years of academic and administrative expertise in international higher education. He is an Assistant Professor in the Department of Business Studies at the Sultanate of Oman’s Government University of Technology and Applied Sciences (College of Economics and Business Administration). He has vast experience in tourism, hospitality, and business administration, having published over 20 research papers and articles in a variety of peer-reviewed and Scopus-indexed publications. He has also authored a couple of books. Tourism, hospitality, and business management are among his areas of interest. Email: dr.amitabhmishra@gmail.com

Publications

Balancing Development and Sustainability: A Multilayered Machine Learning Approach to Modelling Complex Tourism Ecosystems
Balancing Development and Sustainability: A Multilayered Machine Learning Approach to Modelling Complex Tourism Ecosystems
Veena Tewari, Swapnil Morande, Amitabh Mishra, Mitra Amini, Kanwal Gul, Shaik Mastan Vali. © 2024. 15 pages.
Forecasting future trends in tourism growth is imperative for sustainability planning, yet highly complex due to the sector's multifaceted nature. This study leverages...
Destination Branding and Mega Events: A Case of FIFA World Cup 2022 and Sultanate of Oman
Destination Branding and Mega Events: A Case of FIFA World Cup 2022 and Sultanate of Oman
Mohit Kukreti, Amitabh Mishra, Aarti Dangwal, Vishal Jain, Veena Tewari. © 2023. 18 pages.
Tourist attractions are often centered on mega sports events. Since the mega events have the potential to generate new revenue and enhance the appeal of the destination...