Ana Cristina Antuntes

Ana Cristina Antunes is a member of the coordination team of the Advertising and Marketing master course at ESCS, between July 2018 and September 2020. Member of the coordination team of the Advertising and Marketing degree course at ESCS between September 2014 and June 2018. Erasmus+ exchange coordinator at ESCS for this degree from 2015 to 2017. Coordinator of a funded research project, has already participated in several research projects. Member of the editorial coordination team of the journal Comunicação Pública from September 2018 until July 2021. Author and co-author of more than two dozen national and international scientific publications, she is also a referee for several international scientific journals. She holds a PhD in Psychology from ISCTE-IUL, a master's degree in Human Resources Development Policies from the same institution, and a degree in Psychology from the Faculty of Psychology and Educational Sciences of the University of Lisbon.

Publications

Is Persuasion in the Eye of the Beholder?: A Study on the Use of Persuasive Technology and Its Effect
Is Persuasion in the Eye of the Beholder?: A Study on the Use of Persuasive Technology and Its Effect
Thomas Rui Mendes, Ana Cristina Antunes. © 2024. 24 pages.
Digital marketing is being revolutionized by technological advancements in many fields, such as artificial intelligence and persuasive technologies. Persuasive technology still...
All Users Are Equal, but Some Users Are More Equal Than Others: Exploring the Psychology of Users That Follow Social Media Influencers
All Users Are Equal, but Some Users Are More Equal Than Others: Exploring the Psychology of Users That Follow Social Media Influencers
Carla Sofia Ribeiro Murteira, Ana Cristina Antunes. © 2024. 23 pages.
The study of social influence in social media settings has gained significant importance in the last years due to the advent of the internet and the increase of social media...
The Impact of Retargeting on Consumer Well-Being and Purchase Intention
The Impact of Retargeting on Consumer Well-Being and Purchase Intention
Evelina Davidova, Ana Cristina Antuntes. © 2024. 18 pages.
In this study, the authors approached retargeting. It consists of an analysis of products seen by the user, but not purchased, and with a mathematical algorithm, present...
Taking a Fresh Look at the Organizational Backstage: Political Behavior and Its Consequences
Taking a Fresh Look at the Organizational Backstage: Political Behavior and Its Consequences
Sandra Miranda, Ana Cristina Antunes. © 2023. 19 pages.
It is widely accepted today that politics is an unavoidable dimension of organizational dynamics, exerting a substantial impact on a diversity of factors and targets. This...
Golden Years in Social Media World: Examining Behavior and Motivations
Golden Years in Social Media World: Examining Behavior and Motivations
Sandra Lopes Miranda, Ana Cristina Antunes. © 2022. 16 pages.
The context of demographic aging, combined with the wide dissemination of information and communication technologies (ICT), in the various domains of society defined a set of...
The Role of Social Media Influencers on the Consumer Decision-Making Process
The Role of Social Media Influencers on the Consumer Decision-Making Process
Ana Cristina Antunes. © 2022. 17 pages.
The digital era has introduced many changes in the consumer marketplace. Social media and especially social networking sites redefined how consumers relate to and behave towards...
The Role of Social Media Influencers on the Consumer Decision-Making Process
The Role of Social Media Influencers on the Consumer Decision-Making Process
Ana Cristina Antunes. © 2021. 17 pages.
The digital era has introduced many changes in the consumer marketplace. Social media and especially social networking sites redefined how consumers relate to and behave towards...
Golden Years in Social Media World: Examining Behavior and Motivations
Golden Years in Social Media World: Examining Behavior and Motivations
Sandra Lopes Miranda, Ana Cristina Antunes. © 2021. 16 pages.
The context of demographic aging, combined with the wide dissemination of information and communication technologies (ICT), in the various domains of society defined a set of...
Designing for Blind Users: Guidelines for Developing Mobile Apps for Supporting Navigation of Blind People on Public Transports
Designing for Blind Users: Guidelines for Developing Mobile Apps for Supporting Navigation of Blind People on Public Transports
Ana Cristina Antunes, Camila Silva. © 2020. 25 pages.
This chapter covers the guidelines developers should follow when creating mobile applications to support visually impaired people in their use of public transports. Technology...