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About Us

Ana Maria Lima

Ana Maria Lima has a Master Degree in Digital Marketing from Porto Polytechnic Institute. At the same time, develops a career in communication, owning a company in digital communication and content marketing. Her research interests lie primarily on digital communication, online media and online business strategy.

Publications

Facebook Ads Interaction Campaigns: Video Format vs. Image Format

This chapter aims to understand which type of format (image or video) has more impact on interaction. To assess the effect of the video or image format on interaction campaigns...