Ana Pinto Borges

Ana Pinto Borges holds a PhD in Economics at Faculty of Economics, University of Porto and the Economic Degree in Lusíada University - North. She is coordinating Professor at ISAG - European Business School (ISAG) since 2010, President of the Pedagogical Council since 2015 and has been the Executive Coordinator of the ISAG Research Center (NIDISAG) since 2014. She is one of the founding members of the Research Center in Business Sciences and Tourism (CICET). She is the author of more than 40 publications in scientific journals with peer review and indexed in the various international databases. The researcher has been participating in various national and international congresses and member of the Scientific Commissions and Organizing Committees in academic events. Editor and one of the founding members of the academic journal European Journal of Applied Business and Management (EJABM). She was consultant at Accenture in the financial area. Economist at the Portuguese Healthcare Regulation Authority since 2010.

Publications

Compelling Storytelling Narratives for Sustainable Branding
Paula Rodrigues, Ana Pinto Borges, Elvira Vieira, Victor Tavares. © 2024. 330 pages.
Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for...
Literacy, Resilience, and Financial Well-Being in Higher Education Students
Patrícia Dias, Ana Pinto Borges, Elvira Vieira. © 2024. 32 pages.
The authors assessed the determinants of the overall financial literacy indicator of higher education students in Portugal and the relationship between the financial literacy...
Brand Personality Dimensions in the Hotel Sector: A Case Study
Labinot Mehmeti, Ana Pinto Borges, Bruno Miguel Vieira, Elvira Vieira, Amélia Brandão. © 2024. 22 pages.
This chapter addresses the gap in literature regarding brand personality metrics in the hotel industry. Despite extensive studies on various brands globally, limited research...
Enhancing Sustainability Through Non-Financial Reporting
Albertina Monteiro, Ana Pinto Borges, Elvira Vieira. © 2023. 313 pages.
The lack of transparency and accountability in organizations has made it difficult to identify, measure, and disclose their sustainable practices and impacts, creating a...
Human(oid): Virtual Social Media Influencers
Paula Rodrigues, Ana Sousa, Ana Pinto Borges, Ana Brochado, Isabel Barbosa. © 2023. 12 pages.
Traditional influencer marketing occurs when people have a profile on social media with a number of followers that distinguishes them from other ‘common' users. Virtual...
The Influence of Human Resources in the Motivation and Performance of Employees: Performance Evaluation/Appraisal
Inês Maximino, Ana Pinto Borges, Bruno Miguel Vieira, Elvira Vieira, Henrique Pires. © 2023. 27 pages.
This chapter seeks to define and analyse performance evaluation, which are the methods used by organizations to evaluate the performance of employees and their limitations. Based...
Factors Influencing the Level of Trust in Vaccines
Ana Pinto Borges, Elvira Vieira, Paula Rodrigues, Ana Isabel Canavarro. © 2023. 24 pages.
The authors explore the degree of consumer trust regarding the various brands of Covid-19 vaccines made available by laboratories in Portugal. This chapter aims to fill a gap in...
Consumers' Perceptions of Innovation Capacity: The Role of the Services at SMEs
Miguel Martins, Ana Pinto Borges, Elvira Vieira. © 2023. 23 pages.
From the viewpoint of consumers, we assess how well Small and Medium-sized Businesses (SME) perceive their ability for innovation. This work seeks to close the gap in the...
Financial Information Transparency: The European Banks' Evidence of the Tax Havens, Effective Tax Rates, Performance, and Productivity
Pedro Pinho, Catarina Libório Morais Cepêda, José Campos Amorim, Albertina Paula Monteiro. © 2023. 15 pages.
Over the years, companies have not been required to disclose information about their activities, profits, and the taxes that they pay in all the countries where they operate...
Digital Leadership: Characteristics, Challenges. and Opportunities
José Carvalho, Henrique Pires, Ana Pinto Borges, Elvira Vieira, Márcia Monteiro. © 2023. 15 pages.
The authors define and set in context the digital transformation process and how it affects the development of companies, the appearance of digital leadership and the...
Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID-19 Perspectives
Ana Pinto Borges, António Lopes de Almeida, Elvira Pacheco Vieira, Rui Rosa Dias, Paula Rodrigues. © 2022. 322 pages.
Gastronomic tourism has made remarkable progress within the past decade in both academia and within its own sector. However, many industries have suffered from the COVID-19...
Anxiety During the Pandemic: The Perceptions of Health Importance, Health Knowledge, and Health Consciousness
Paula Cristina Lopes Rodrigues, Ana Pinto Borges. © 2022. 14 pages.
This chapter intends to analyse the moderate effect of individual anxiety and gender derived by the pandemic crisis regarding health importance, health knowledge, and health...
Mass Masstige Index: Application in Wine Brands and the Importance in Restaurant Communication
Paula Rodrigues, Ana Pinto Borges, Paulo Ramos, Elvira Vieira, Catarina Alexandra Correia. © 2022. 12 pages.
This work intends to obtain for the first time one mass masstige index for wine brands and analyze the importance of that index in the restaurants' communications. The...
New Techniques for Brand Management in the Healthcare Sector
Ana Pinto Borges, Paula Rodrigues. © 2021. 244 pages.
Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of...
Building Consumer-Brand Relationship in Luxury Brand Management
Paula Rodrigues, Ana Pinto Borges. © 2021. 318 pages.
Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something...
New Luxury vs. Old Luxury: What Is the Definition of Luxury Brand?
Paula Rodrigues, Ana Pinto Borges. © 2021. 20 pages.
Understanding the concept of luxury and knowing what luxury means is still necessary and pertinent research because the definition of what luxury is has not proved to be...
Consumer Decision Making From a Beloved Brand: The Aspirin Case
Ana Pinto Borges, Paula Rodrigues. © 2021. 15 pages.
The purpose of this study is to understand the main determinants that influence consumer decision-making processes applied to the purchase of the brand Aspirin. For this, a set...