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About Us

Anagha Kuriachan

Anagha Kuriachan is currently pursuing MCOM in Christ Deemed to be University. I am a member of Business plan event in Utchrista which is a PG level Business Fest. My area of interest in research is marketing and artificial intelligence.

Publications

Place-Based Strategies, Multichannel Merger, and Context-Driven Alerts for Engagement With Mobile Marketing

Mobile marketing is essential for timely, personalized communication in the digital world. Engagement is increased by location-based strategies like geofencing and context-driven...