M. Anandhavalli Muniasamy

Anandhavalli Muniasamy , MCA, MPhil, Ph.D., is currently working as an Associate Professor, at the College of Computer Science, King Khalid University, Saudi Arabia. Her areas of interest are data mining, machine learning, and soft computing. She has published more than 30 research publications in highly reputed international journals and book chapters. She has attended and presented at more than 25 national & international conferences. She served as a principal investigator for the funded project from the All India Council for Technical Education (AICTE). She served as a manuscript reviewer for renowned international journals for the past 15 years, and Ph.D. thesis reviewer for several universities. She has been invited to give guest lectures and as an editorial board member for a few journals and conferences. She is a member of the International Association of Engineers, IEEE - Western Saudi Arabic Section, Computer Society of India, and the International Association of Computer Science and Information Technology.

Publications

Applications of Information Systems and Data Security in Marketing Management
Applications of Information Systems and Data Security in Marketing Management
Arshi Naim, Hamed Alqahtani, M. Anandhavalli Muniasamy, Syeda Meraj Bilfaqih, Ruheena Mahveen, Reshma Mahjabeen. © 2023. 27 pages.
This chapter is an extended research work showing the role of applications of Information Systems (IS) and importance of data security in Marketing Management. This research...
Impact of Individual and Organizational Social Capital of Marketing in a Global Network
Impact of Individual and Organizational Social Capital of Marketing in a Global Network
Arshi Naim, Asfia Syed, Syeda Meraj Bilfaqih, M. Anandhavalli Muniasamy. © 2023. 17 pages.
The success of any organization is dependent, to an extent, on a marketing manager's aptitude to advance social capital within the company's global network. In this...
Applications of Data Mining Techniques in Smart Farming for Sustainable Agriculture
Applications of Data Mining Techniques in Smart Farming for Sustainable Agriculture
M. Anandhavalli Muniasamy. © 2022. 38 pages.
Smart farming is a development that highlights the use of technologies such as the internet of things, cloud computing, machine learning, and artificial intelligence in the farm...
Development of Effective Electronic Customer Relationship Management (ECRM) Model by the Applications of Web Intelligence Analytics
Development of Effective Electronic Customer Relationship Management (ECRM) Model by the Applications of Web Intelligence Analytics
Salma Abdulaziz Alquhtani, M. Anandhavalli Muniasamy. © 2022. 20 pages.
Analysis of customer relationships based on their satisfaction is a practical and motivating success factor for the growth of every company. Web intelligence describes the...
Applications of Keystroke Dynamics Biometrics in Online Learning Environments: A Selective Study
Applications of Keystroke Dynamics Biometrics in Online Learning Environments: A Selective Study
M. Anandhavalli Muniasamy. © 2021. 25 pages.
The biometric authentication in the online learning environment (OLE) is still exploratory and, despite an increase in keystroke dynamics biometrics research, many challenges...
Applications of Data Mining Techniques in Smart Farming for Sustainable Agriculture
Applications of Data Mining Techniques in Smart Farming for Sustainable Agriculture
M. Anandhavalli Muniasamy. © 2020. 37 pages.
Smart farming is a development that highlights the use of technologies such as the internet of things, cloud computing, machine learning, and artificial intelligence in the farm...
Applications of Keystroke Dynamics Biometrics in Online Learning Environments: A Selective Study
Applications of Keystroke Dynamics Biometrics in Online Learning Environments: A Selective Study
M. Anandhavalli Muniasamy. © 2019. 25 pages.
The biometric authentication in the online learning environment (OLE) is still exploratory and, despite an increase in keystroke dynamics biometrics research, many challenges...