Andrea Moretta Tartaglione

Andrea Moretta Tartaglione, Ph.D. in Business Management, is Assistant Professor of International Management and Business Management at the University of Cassino and Southern Lazio where he is Departmental Coordinator for International Relations. He is author of many publications in the research areas of Business Management, International Marketing and Service Management, published in international journals such as the International Journal of Retail & Distribution Management, Sustainability and the TQM Journal.

Publications

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis. © 2019. 413 pages.
Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers....
Retail Customer Engagement: A Systematic Mapping Study
Retail Customer Engagement: A Systematic Mapping Study
Andrea Moretta Tartaglione, Giuseppe Granata. © 2019. 26 pages.
Customer engagement is one of the most debated topics in marketing literature. The great interest of the scientific community resulted in a large amount of research on this topic...
Service Innovation for Customer Engagement in the Italian Banking Sector: A Case Study
Service Innovation for Customer Engagement in the Italian Banking Sector: A Case Study
Vincenzo Formisano, Ylenia Cavacece, Maria Fedele, Andrea Moretta Tartaglione, Alex Douglas. © 2019. 26 pages.
The financial crisis of 2008 produced various effects on banks compelled to rethink their business models, especially for better customer relationship management following the...