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About Us

Anna Carolina Boechat

Anna Fernandes is an Assistant Professor at Lusíada University of Lisbon, Catholic Portuguese University, and IADE.

Publications

When Sustainability Goes Wrong: A Critical Perspective About Consumer Behaviour, Greenwashing, and its Impact on Sustainability

Based on a conceptual discussion, this chapter focused on current consumer behavior, with a special emphasis on its relationship with sustainability, and on the recent...

Consumerism and Blockchain Technology: The Application of Technology to Improve Market Equalization

Consumerism is an ancient concept that is capturing much attention in recent literature. The consumerism movement was developed in response to power imbalances between companies...