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About Us

Arjinder Kaur

Arjinder Kaur is a Part-time Ph.D. Student in the Department of Humanities and Social Sciences at IIT, Ropar, and also working as an Associate Professor in the Department of Management Studies, Amritsar Group of Colleges, Amritsar. She has presented papers at various national-level conferences. Her research area is consumer behavior.

Publications

Minimalism: A Game Changer for Industries

Minimalism has become a lifestyle choice for consumers from various cultural backgrounds who are deliberately rejecting the consumerist narratives that drive market-driven...