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About Us

Arun Mittal

Arun Mittal is presently working as Assistant Professor (III), Birla Institute of Technology, Mesra Ranchi (Deemed University), Off Campus Noida. He holds Ph.D. & MBA in M.Phil., and ECPDM (IIM-Kashipur). He has 16 years of experience of teaching Consumer Behaviour, Marketing Research, Marketing Analytics and Multivariate Data Analysis. He has published about 20 research papers SCOPUS, SSCI indexed, ranked by ABDC and UGC CARE approved Journals. He has also presented papers in around 25 conferences and seminars and authored and co-authored five books in the field of management. He has successfully supervised 4 Ph.D., and 3 are currently under supervision. Dr. Mittal has conducted many FDPs, MDPs and Workshops on Digital Marketing, Self-help, Business Analytics and Research Methodology. Dr. Mittal is a Project Director and Co-Director in the Projects sponsored by ICSSR and MGNCRE. He is a life member of Indian Commerce Association and International Society for Training and Development.

Publications

Impact of Negative Aspects of Artificial Intelligence on Customer Purchase Intention: An Empirical Study of Online Retail Customers Towards AI-Enabled E-Retail Platforms

The growing adoption of artificial intelligence (AI) in the retail industry has triggered a significant evolution in the shopping experience. However, concerns have surfaced...

Perishable Goods Supply Cold Chain Management in India

India has seen a phenomenal growth and occupies the top three positions in production from last decades in production of horticulture produce, dairy and meat products over the...

Perishable Goods Supply Cold Chain Management in India

India has seen a phenomenal growth and occupies the top three positions in production from last decades in production of horticulture produce, dairy and meat products over the...