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About Us

Asheetu Bhatia Sarin

Asheetu Bhatia Sarin is an Assistant Professor (Management) at Vivekananda Institute of Professional Studies-Technical Campus affiliated with GGSIPU, Delhi. She has around 9+ years of teaching experience in the field of Commerce and Management. She has done Ph.D. in Behavioral Finance, did her post-graduation (MBA) from ICFAI Business School in Finance and Marketing, and earned her graduate degree in B.Com (H) from Delhi University. She is a lifetime member of the Indian Commerce Association and has to her credit many national and International publications.

Publications

The Role of Green Finance in Fostering Green Startups: An Indian Perspective

This chapter investigates green finance's specific dynamics and impact on nurturing and supporting green startups in India. It is carried out to assess the present status of...

Harmonizing AI and Human Interaction: Enhancing Modern Marketing Strategies

In this era of data-driven decision-making, artificial intelligence (AI) has emerged as the cornerstone of modern marketing strategies. With the help of AI, marketers can process...

Behavioral Finance and Cryptocurrency Market

With the unprecedented growth of technological development and digitalization across the globe, cryptocurrency has emerged to attract investors. It all started in the year 2013...

Artificial Intelligence in Behavioral Finance for Investment Decision-making

This chapter talks about how artificial intelligence has evolved into the minds of investors. Owing to the transformation in technology, machines have become increasingly...