Asmat-Nizam Abdul-Talib

Asmat-Nizam Abdul-Talib teaches international business and marketing at the Universiti Utara Malaysia. He received his PhD in International Marketing from Aston Business School, Aston University, UK, his MBA in International Business from Cardiff University, UK, and a Bachelors Degree in Economics from Concordia University, Canada. At current, his academic research has received financial support or support in kind from various institutions. His research interests lie primarily in international marketing and strategic marketing, especially in export market intelligence, and the use of export market intelligence in the firm’s export decision process.

Publications

Multidisciplinary Perspectives on Cross-Border Trade and Business
Multidisciplinary Perspectives on Cross-Border Trade and Business
Asmat-Nizam Abdul-Talib, Norhayati Zakaria, Samshul-Amry Abdul-Latif. © 2022. 375 pages.
Cross-border business transactions have become increasingly important due to new norms of conducting business. Cross-border business has led to the emergence of multiple business...
Craving vs. Compulsion for Luxury Goods?: Trends and Patterns of Conspicuous Consumption Behavior in Asian Culture
Craving vs. Compulsion for Luxury Goods?: Trends and Patterns of Conspicuous Consumption Behavior in Asian Culture
Wan-Nurisma Ayu Wan-Ismail, Norhayati Zakaria, Asmat-Nizam Abdul-Talib. © 2016. 11 pages.
The purpose of this chapter is to examine why people are motivated to engage in luxury consumption, particularly in Asian countries. Purchases of global brands are increasingly...