Astha Singh

Astha Singh is a student pursuing BSc Psychology (Hons.) at PES University, Bengaluru, India. Her research interests include Clinical Psychology, Rehabilitation Psychology, and Gender and Relationship studies.

Publications

Understanding the Modern Consumer Mindset and the Psychological Elements Driving It
Understanding the Modern Consumer Mindset and the Psychological Elements Driving It
Astha Singh, Vedika Bhargaw, Zidan Kachhi. © 2024. 22 pages.
The chapter delves into the complex world of consumer behaviour, examining the profound impact of cognitive biases and social influences. In terms of cognitive bias, the issue...