Balween Kaur

Balween Kaur is PhD in Commerce and working as Assistant Professor in DAV College for Women, Ferozepur (India). She has teaching experience of 15 years and has participated in various refresher courses, faculty induction programs and workshops on research methodology.

Publications

Exploring the Role of Lifestyle and Personality in Predicting the Green Buying Intentions of Responsible Consumers: Sustainability Insights From an Emerging Economy
Exploring the Role of Lifestyle and Personality in Predicting the Green Buying Intentions of Responsible Consumers: Sustainability Insights From an Emerging Economy
Balween Kaur, Veer P. Gangwar. © 2023. 16 pages.
The present study seeks to investigate the impact of lifestyle and personality of Indian millennials on their buying intentions towards sustainable personal care products. The...