Betül Başer

Betül Başer is a research assistant who started at Cumhuriyet University, Faculty of Communication, Public Relations and Publicity Department in 2013 and graduated in 2017. In the same year, she started her graduate degree at Marmara University, Social Science Institute, Public Relations and Publicity Department and completed this program in 2020 with “The Role of Social Media Phenomena on Purchasing Decision of Z Generation Consumers: The Example of Youtubers” thesis. In the same year, she started her doctorate education at İstanbul University, Social Science Institute, Public Relations and Publicity Department and she continues her education and works as a research assistant at Ondokuz Mayıs University, Faculty of Communication, Public Relations and Publicity Department. Study fields: Public relations, new media, digital games and consumer behavior.

Publications

A Study on the Digital Game Addiction Tendency of Generation Z Individuals
A Study on the Digital Game Addiction Tendency of Generation Z Individuals
Özgün Arda Kuş, Betül Başer. © 2023. 13 pages.
We are living in an age in which technological developments are stunning. Each change facilitates the lives of humans and introduces innovation. Individuals can complete most of...
Spin Doctor in the Post-Truth Era: “Our Brand Is Crisis” Movie Example
Spin Doctor in the Post-Truth Era: “Our Brand Is Crisis” Movie Example
Betül Başer. © 2022. 14 pages.
Today, the reaction of the masses towards the lies of the politicians brings together a new process rather than the politicians lying to the masses. In the post-trust era, the...