Bindu Aggarwal

Bindu Aggarwal is currently an Associate Professor of Marketing in the University School of Business at Chandigarh University, Gharaun, Mohali, Punjab, India. She has teaching experience of 18 years. She completed her Ph.D in marketing from the Lovely Professional University, Punjab, India in the year 2021. Her areas of interest include marketing, human resourcemanagement, current issues in management and psychology. She has presented more than 35 research papers related to marketing, human resource management and psychology at the conferences/seminars held at national and international levels. She has also published papers in various reputed national and international journals.

Publications

Unlocking the Potential: Exploring the Synergy Between Tourism and SMEs for Sustainable Economic Growth
Unlocking the Potential: Exploring the Synergy Between Tourism and SMEs for Sustainable Economic Growth
Bindu Aggarwal, Ranjeet Verma, Pawan Kumar. © 2024. 22 pages.
The dynamic interaction between tourism and small and medium enterprises (SMEs) as generators of long-term economic growth is explored in this chapter. The chapter investigates...