Caner Cesmeci

Caner Cesmeci is originally from Istanbul, Turkey, he is an Assistant Professor of Marketing at Istanbul Beykent University. With a diverse academic background encompassing business management, marketing, and consumer behavior, he earned his Ph.D. from Istanbul Technical University in 2023. His research, spanning service failures on social media to the impact of construal level on consumer behavior, has been published in reputable journals and presented at esteemed international conferences. He actively contributes to the industry as an independent consultant.

Publications

Beyond the Odds: Framing and Taming Base-Rate Neglect in Organizational and Consumer Decision-Making
Beyond the Odds: Framing and Taming Base-Rate Neglect in Organizational and Consumer Decision-Making
Caner Cesmeci. © 2024. 23 pages.
This chapter offers an exploration of base-rate neglect in decision-making, focusing on its implications across various domains, including marketing, consumer behavior, and...