Carlos Francisco e Silva

Carlos Silva is an Associate Professor Management Course Coordinator Management and International Business Professor.

Publications

Origin and Branding in International Market Entry Processes
Origin and Branding in International Market Entry Processes
Carlos Francisco e Silva. © 2023. 298 pages.
In today's globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a significant impact on...
The Perception of Employee Effect and Brand in Industry and Services: An Internal Marketing Approach
The Perception of Employee Effect and Brand in Industry and Services: An Internal Marketing Approach
Andrea Sousa, João Fernandes Thomaz, Eulália Santos, Aquilino Felizardo, Carlos Francisco Silva. © 2020. 15 pages.
Employee brand effect is a process that values the management of human resources in organizations and contributes to a real and concrete diagnosis of the relational environment...