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About Us

Cevat Soylemez

Cevat Soylemez is a professor at Kütahya Faculty of Applied Sciences Deputy Head of Department

Publications

Navigating the Shifting Landscape of Consumer Behavior

The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and...

Globalized Consumer Insights in the Digital Era

As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing...