Chandan Chavadi

Chandan Chavadi is the Dean & Professor of the Presidency Business School, Presidency College, Bengaluru. A PhD from Karnatak University, Dharwad, and an MBA (Mktg.) He holds a primary degree in B.E. (E&C). He has two years of corporate experience before his moving to academics. He has been in academics for the last 21 years. He has 32 papers & 2 book reviews to his credit, published in reputed journals and magazines such as ABDC-C journals, Web of Science, Scopus, UGC Care list and other indexed journals. Under Google scholar indices, he has total citations of 90, h-index of 6 & i10-index of 4. His paper has been accepted for publication in the IIM –A Vikalpa. Five of his research papers were recently published in the IIM Kozhikode Society And Management Review journal, IIM-Shillong Journal of Management Science, Business Perspective & Research journal of K J Somaiya Institute of Management, the MDI journal “Vision”, and IIM-Lucknow journal “Metamorphosis”. He is the recipient of Labdhi Bhandari Best Paper Award for the 7th IIM-A International Marketing Conference held on 11th to 13th Jan 2017. He is a recognized PhD Guide in Management for Bangalore City University.

Publications

Strategies to Achieve Carbon Neutrality and Foster Sustainability in Data Centers
K. Gopi, Anil Sharma, M. R. Jhansi Rani, K. Praveen Kamath, Thirupathi Manickam, Dhanabalan Thangam, K. Ravindran, Chandan Chavadi, Naveen Pol. © 2024. 18 pages.
Data centers and transmission networks are crucial in the digital age, with the market expected to grow from $50 billion in 2021 to $120 billion by 2030. However, their extensive...
Global Perspectives on Social Media Usage Within Governments
Chandan Chavadi, Dhanabalan Thangam. © 2023. 353 pages.
Social media applications have emerged in the last 20 years to meet the different needs of individuals, and private sector and public organizations have not been indifferent to...
The Impact of COVID-19 on the Indian Microfinance Industry and Its Sustainability
Satheesh Pandian Murugan, Shivaprasad G., Dhanalakshmi A., Sriram V. P., Kanchan Rajput, Mahesh B. N., Chandan Chavadi, Dhanabalan Thangam, Shaila Kedla. © 2023. 29 pages.
The COVID-19 pandemic has interrupted operations throughout the world. It also forced all the industries towards unprecedented changes of their business operations, and in some...
Internet of Things and Its Relevance to Digital Marketing
Shouvik Sanyal, Kalimuthu M., Thangaraja Arumugam, Aruna R., Balaji J., Ajitha Savarimuthu, Chandan Chavadi, Dhanabalan Thangam, Sendhilkumar Manoharan, Shasikala Patil. © 2023. 17 pages.
The internet of things characterizes a unified structure of internet-supported objects that can gather and send data through a wireless network with no intervention of humans. By...
Importance of Sustainable Marketing Initiatives for Supporting the Sustainable Development Goals
A. Anuradha, R. Shilpa, M. Thirupathi, S. Padmapriya, Gopalakrishnan Supramaniam, Bharath Booshan, Shabista Booshan, Naveen Pol, Chandan A. Chavadi, Dhanabalan Thangam. © 2023. 21 pages.
Businesses that engage in sustainable marketing can benefit both the world and their bottom line. Earlier, companies could satisfy many customers by simply providing low pricing...
Global Perspectives on Social Media Usage Within Governments
Chandan Chavadi, G. Manoj, Sathis Kumar Ganesan, Sendhilkumar Manoharan, Dhanabalan Thangam. © 2023. 19 pages.
In the present era of information, social media has risen as the primary channel for engagement. Platforms like Facebook, Twitter, YouTube, and others possess the capability to...
Characterising a Green Supply Chain Using Multi-Dimensional Construct: Evidence From an Emerging Economy
Chetan V. Hiremath, Chandan Chavadi, Sudhansu Sekhar Nanda, Shankargouda C. Patil. © 2023. 20 pages.
The study proposed a construct for a green supply chain, which aims to analyze the different elements that contribute to a network being considered “green.” The study found that...