Chia-Huei Wu

Chia-Huei Wu is an Associate Professor at the Minghsin University of Science and Technology in Taiwan. She holds a PhD degree from the Department of Technology Management at the University of Chung Hua. Her research interests include Service Management, Marketing Management, Consumer Behavior and E-commerce. She has published more than 30 high-quality articles on SSCI/ SCI/ SCIE journals and also serving on the editorial boards of some journals.

Publications

Enterprise Digital Transformation, Dynamic Capabilities, and ESG Performance: Based on Data From Listed Chinese Companies
Enterprise Digital Transformation, Dynamic Capabilities, and ESG Performance: Based on Data From Listed Chinese Companies
Lan Zhang, Yuwei Ye, Zixuan Meng, Ning Ma, Chia-Huei Wu. © 2024. 20 pages.
Digital transformation improves the operational efficiency and perceptual capabilities of businesses and creates a foundation for fulfilling ESG responsibilities. The authors use...
An Empirical Study on the Application of Blockchain Technology in E-Agriculture: An Innovative Service UIS Application System
An Empirical Study on the Application of Blockchain Technology in E-Agriculture: An Innovative Service UIS Application System
Chia-Huei Wu. © 2023. 20 pages.
At present, the application of blockchain is still at the level of private chain, lacking of systematicness and comprehensiveness, neglecting the participation process of...
Improving Customer Value Index and Consumption Forecasts Using a Weighted RFM Model and Machine Learning Algorithms
Improving Customer Value Index and Consumption Forecasts Using a Weighted RFM Model and Machine Learning Algorithms
Zongxiao Wu, Cong Zang, Chia-Huei Wu, Zilin Deng, Xuefeng Shao, Wei Liu. © 2022. 23 pages.
Collecting and mining customer consumption data are crucial to assess customer value and predict customer consumption behaviors. This paper proposes a new procedure, based on an...
Research on the Impact of Information Security Certification and Concealment on Financial Performance: Impact of ISO 27001 and Concealment on Performance
Research on the Impact of Information Security Certification and Concealment on Financial Performance: Impact of ISO 27001 and Concealment on Performance
Wenqing Wu, Kun Shi, Chia-Huei Wu, Jiayue Liu. © 2022. 16 pages.
With the rapid development of information technology, information security has been gaining attention. The International Organization for Standardization (ISO) has issued...
The Study of Para-Social Interaction With E-Word-of-Mouth for Influencer Marketing by Complex Computing
The Study of Para-Social Interaction With E-Word-of-Mouth for Influencer Marketing by Complex Computing
Yu-Hsi Yuan, Yi-Cheng Yeh, Chia-Huei Wu, Cheng-Yong Liu, Hsin-Hao Chen, Chien-Wen Chen. © 2022. 15 pages.
The purpose of this study was focused on exploring the relationship among the fans’ preferences, fans’ para-social interaction, and fans’ word-of-mouth. A survey consisted of 21...
Functionality, Emotion, and Acceptance of Artificial Intelligence Virtual Assistants: The Moderating Effect of Social Norms
Functionality, Emotion, and Acceptance of Artificial Intelligence Virtual Assistants: The Moderating Effect of Social Norms
Xiaomin Du, Xinran Zhao, Chia-Huei Wu, Kesha Feng. © 2022. 21 pages.
This paper aims to expand the acceptance of the AI Virtual Assistant model from the perspective of user’s cognition. Based on the 240 samples, we used multi-layer regression...
Lucky Reply Effect: How a Company's Online Replies to Consumers' Online Comments Affect Consumers' Predictions of Randomly Determined Associated Rewards
Lucky Reply Effect: How a Company's Online Replies to Consumers' Online Comments Affect Consumers' Predictions of Randomly Determined Associated Rewards
Ming Chen, Yidan Huang, Shih-Heng Yu, Chia-Huei Wu. © 2022. 14 pages.
As social media has developed, online interaction between consumers and companies has increased rapidly. This research explores how companies' replies to consumers' past...
An Empirical Study on Selection, Evaluation, and Management Strategies of Green Suppliers in Manufacturing Enterprises
An Empirical Study on Selection, Evaluation, and Management Strategies of Green Suppliers in Manufacturing Enterprises
Chia-Huei Wu. © 2022. 18 pages.
Green supply chain management means integrating environmental awareness into supply chain management, including product design, raw material acquisition and selection, the...
Double-Layer Learning, Leaders' Forgetting, and Knowledge Performance in Online Work Community Organizations
Double-Layer Learning, Leaders' Forgetting, and Knowledge Performance in Online Work Community Organizations
Wenqing Wu, Saixiang Ma, Yuzheng Su, Chia-Huei Wu. © 2021. 26 pages.
This paper constructs an online community organizational double-layer learning structure model based on exploration-exploitation models. In this way, the authors examine the...
An Emoji Is Worth a Thousand Words: The Influence of Face Emojis on Consumer Perceptions of User-Generated Reviews
An Emoji Is Worth a Thousand Words: The Influence of Face Emojis on Consumer Perceptions of User-Generated Reviews
Yidan Huang, Jun Ma, Chia-Huei Wu, Shu Yang. © 2021. 23 pages.
Face emojis are regularly used in reviews on online shopping sites to add richness and/or levity to the text. However, few researchers have investigated the use of face emojis in...
Revealing the Dark Side of the Internet: A Governance Framework Based on Users' Negative Psychology
Revealing the Dark Side of the Internet: A Governance Framework Based on Users' Negative Psychology
Yang Gao, Chia-Huei Wu, Di Wang, *Datian Bi, *Xiaomin Du. © 2021. 23 pages.
The purpose of this study is to reveal the dark side the Internet and establish a hierarchical framework to provide its governance path based on users' negative psychology....
Review of Consumer-to-Consumer E-Commerce Research Collaboration
Review of Consumer-to-Consumer E-Commerce Research Collaboration
Chih-Hung Yuan, Chia-Huei Wu, Dajiang Wang, Shiyun Yao, Yingying Feng. © 2021. 18 pages.
This study uses a content analysis method to systematically review 83 research papers from 2002-2018 to explore consumer-to-consumer (C2C) e-commerce research trends. The...
Customer Involvement Facets Stimulating Customers' Intention to Use Internet-Only Bank Services in China: The Extension of Perceived Risk-Value Model
Customer Involvement Facets Stimulating Customers' Intention to Use Internet-Only Bank Services in China: The Extension of Perceived Risk-Value Model
Mei-Lan Li, Shu-Ping Lin, Ya-Hui Chan, Chia-Huei Wu. © 2021. 24 pages.
In this study, the authors extended the perceived risk-value model to include customer involvement to conceptualize an adoption intention model in the context of internet-only...
Foreword
Foreword
Chia-Huei Wu. © 2020.
This Foreword is included in the book Sustainability in the Entrepreneurial Ecosystem: Operating Mechanisms and Enterprise Growth.
Lucky Reply Effect: How a Company's Online Replies to Consumers' Online Comments Affect Consumers' Predictions of Randomly Determined Associated Rewards
Lucky Reply Effect: How a Company's Online Replies to Consumers' Online Comments Affect Consumers' Predictions of Randomly Determined Associated Rewards
Ming Chen, Yidan Huang, Shih-Heng Yu, Chia-Huei Wu. © 2020. 13 pages.
As social media has developed, online interaction between consumers and companies has increased rapidly. This research explores how companies' replies to consumers' past...
Using DEMATEL-Based ANP Model to Measure the Successful Factors of E-Commerce
Using DEMATEL-Based ANP Model to Measure the Successful Factors of E-Commerce
Chia-Huei Wu, Sang-Bing (Jason) Tsai. © 2018. 16 pages.
Factors affecting online businesses are complicated and intertwined. To stimulate online sales, understanding of key influential factors and causal relationships among the...
Using DEMATEL-Based ANP Model to Measure the Successful Factors of E-Commerce
Using DEMATEL-Based ANP Model to Measure the Successful Factors of E-Commerce
Chia-Huei Wu, Sang-Bing Tsai. © 2018. 17 pages.
Factors affecting online businesses are complicated and intertwined. To stimulate online sales, understanding of key influential factors and causal relationships among the...
Moderator Effects of Proactive Knowledge Transfer Among Knowledge Transfer Usefulness, Management, and Innovation: A Study of Knowledge Innovation Effective Model Construction
Moderator Effects of Proactive Knowledge Transfer Among Knowledge Transfer Usefulness, Management, and Innovation: A Study of Knowledge Innovation Effective Model Construction
Hsiao-Ming Chen, Yu-Hsi Yuan, Chia-Huei Wu, Chien-Yun Dai. © 2017. 18 pages.
The purpose of this study was trying to explore the influence and relationship between knowledge transfer usefulness, management, initiative, and innovation. The instrument was...