Dominic Owusu

Dominic Owusu is currently a Senior Lecturer in the Department of Marketing and Supply Chain Management, School of Business, University of Cape Coast. Dominic Owusu holds a PhD in Hospitality Management, a Master of Commerce Degree in Marketing and a Bachelor's degree in Management Studies from the university of Cape Coast, Ghana. His research and teaching interest span across various fields including Marketing, hospitality management, entrepreneurship, project management, supply chain management and law.

Publications

Unveiling the Impact of Green Marketing Tools on the Consumer Purchasing Behavior of Cosmetic Products: Evidence From the University of Cape Coast
Unveiling the Impact of Green Marketing Tools on the Consumer Purchasing Behavior of Cosmetic Products: Evidence From the University of Cape Coast
Dominic Owusu, Micheal Shant Osei, F. O. Boachie-Mensah, Alfred Ghartey, Rebecca Dei Mensah. © 2023. 23 pages.
Body and beauty care are considered essential in everyday life of a young adult. This has attracted the attention of the cosmetic industry to respond with products that serve...
COVID-19 Pandemic and Its Implications on Storekeeping Practices: Perspectives of Health Workers
COVID-19 Pandemic and Its Implications on Storekeeping Practices: Perspectives of Health Workers
Dominic Owusu, Francis Kabenlah Mensah, Benedict Ofori Antwi, Isaac Kwadwo Anim. © 2022. 13 pages.
Unprecedented outbreaks of disease have challenged the contemporary world with substantial adverse consequences on the effectiveness of business models in operations and supply...
Corporate Culture as a Competitive Tool in Enhancing the Organisational Performance of Star-Rated Hotels in Ghana
Corporate Culture as a Competitive Tool in Enhancing the Organisational Performance of Star-Rated Hotels in Ghana
Dominic Owusu. © 2020. 20 pages.
This chapter focuses on the use of corporate culture as a competitive tool to enhance the performance of organisations. However, the focus of the study was on star-rated hotels...