Edna Mngusughun Denga

Edna Mngusughun Denga is a seasoned professional resource consultant with an exceptional academic background, holding both an MSc and an MBA from the prestigious School of Business and Entrepreneurship at the American University of Nigeria, Yola. Her MBA, completed in 2014, focused on Business Management with a specialization in Marketing. Edna’s primary research interests include Digital Marketing, Brand Tribalism, and Relationship Marketing. Her commitment to these cutting-edge fields keeps her at the forefront of industry trends, enabling her to devise innovative strategies that drive transformative results. Her knowledge extends into other vital areas such as Supply Chain Management, enriching her comprehensive understanding of the business landscape. Edna's exceptional blend of expertise and her unwavering passion for business excellence make her a distinguished figure in her field.

Publications

Digital Marketing Through a Diversity, Equity, and Inclusion Lens: Embracing a New Paradigm for Success
Digital Marketing Through a Diversity, Equity, and Inclusion Lens: Embracing a New Paradigm for Success
Edna Mngusughun Denga. © 2024. 20 pages.
Digital marketing has become an integral part of modern business strategies, enabling organizations to reach a wide and diverse audience. However, the lack of diversity, equity...
Equipping Educators for the New Educational Paradigm
Equipping Educators for the New Educational Paradigm
Edna Mngusughun Denga. © 2024. 19 pages.
The dynamic global events, shifting societal expectations, and technological breakthroughs drive the educational scene's accelerated evolution. The present study explores the...
Revolutionizing Education: The Power of Technology
Revolutionizing Education: The Power of Technology
Edna Mngusughun Denga, Solomon Washima Denga. © 2024. 22 pages.
This chapter examines the pivotal role of technology in revolutionizing traditional education systems and practices. It explores various dimensions through which technology...
Implementing E-Marketing in Small and Medium-Sized Enterprises for Enhanced Sustainability
Implementing E-Marketing in Small and Medium-Sized Enterprises for Enhanced Sustainability
Edna Mngusughun Denga. © 2023. 23 pages.
E-marketing is a strategic marketing approach that has revolutionized how marketing is executed by transitioning from traditional to internet-based platforms. It has...
The Relevance of Supply Chain Preparedness on the Long-Term Sustainability of SMEs
The Relevance of Supply Chain Preparedness on the Long-Term Sustainability of SMEs
Sefa Asortse, Edna Mngusughun Denga. © 2023. 23 pages.
The variety of risks and the frequency with which they can disrupt a supply chain are now vastly wider than ever, rendering heightened volatility the emerging norm for...
Digital Marketing and the Sustainable Performance of Small and Medium Enterprises
Digital Marketing and the Sustainable Performance of Small and Medium Enterprises
Edna Mngusughun Denga, Sandip Rakshit. © 2023. 22 pages.
Contemporary marketing innovation embraces digital platforms, and irrespective of where SMEs operate, they are confronted with highly volatile, competitive, and dynamic market...
Management of Client Loyalty at the Retail Point of Sale
Management of Client Loyalty at the Retail Point of Sale
Edna Mngusughun Denga, Hafsat Sadiq Ahmed. © 2023. 19 pages.
The cornerstone for success in retailing is to establish a compelling retail shopping experience, and identifying the appropriate technologies to support that experience is...
Brand Narrative in the 21st Century
Brand Narrative in the 21st Century
Edna Mngusughun Denga. © 2023. 26 pages.
Consumers assess the credibility of a brand by examining its brand narrative, which is crafted to distinguish it from other brands. Marketing professionals create narratives to...
Digital Branding in the Digital Era
Digital Branding in the Digital Era
Edna Mngusughun Denga, Narasimha Rao Rao Vajjhala, Sefa Asortse. © 2023. 27 pages.
The 21st-century marketplace and its consumers are connected digitally as an innovative and inquisitive technique of information gathering. In the first two decades of this...
The Role of Digital Marketing in Achieving Sustainable Competitive Advantage
The Role of Digital Marketing in Achieving Sustainable Competitive Advantage
Edna Mngusughun Denga, Narasimha Rao Vajjhala, Sandip Rakshit. © 2022. 17 pages.
Digital marketing is a growing trend day by day, with internet marketing concepts becoming a powerful medium for digital marketing and electronic devices such as cell phones...
Risks in Supply Chain Logistics: Constraints and Opportunities in North-Eastern Nigeria
Risks in Supply Chain Logistics: Constraints and Opportunities in North-Eastern Nigeria
Edna Mngusughun Denga, Sandip Rakshit. © 2022. 18 pages.
Market vulnerability, uncertainty, and risk have always posed challenges to businesses and supply chains. Firms are working hard to survive and sustain themselves in a world of...
Supply Chain Logistics Risk Mitigation: Impact of the COVID-19 Pandemic
Supply Chain Logistics Risk Mitigation: Impact of the COVID-19 Pandemic
Edna Mngusughun Denga, Sandip Rakshit. © 2022. 23 pages.
The COVID-19 pandemic has altered the business landscape for several organizations throughout the world, emphasizing the significance of being able to respond, adapt, and set up...
Relationship Selling as a Strategic Weapon for Sustainable Performance
Relationship Selling as a Strategic Weapon for Sustainable Performance
Edna Mngusughun Denga, Narasimha R. Vajjhala, Sandip Rakshit. © 2022. 24 pages.
Relationship selling is a strategy of attracting suitable consumers and then establishing, sustaining, and strengthening relationships with them to achieve long-term satisfaction...