Edward Mudzimba

Edward Mudzimba is a lecturer in the Department of Information and Marketing Sciences

Publications

Digital Marketing for NPOs
Digital Marketing for NPOs
Edward Mudzimba, Fainos Chokera, Mercy Dube. © 2024. 23 pages.
Not-for-profit organisations (NPOs) are active participants in the global efforts of making the world a better place for all. The fluctuating political climate and shrinking...
Mixed Reality in Confronting Consumer Security and Privacy Issues in Digital Marketing: Integrating the Best of Both Worlds for Better Interaction With Users
Mixed Reality in Confronting Consumer Security and Privacy Issues in Digital Marketing: Integrating the Best of Both Worlds for Better Interaction With Users
Mercy Dube, Samuel Musungwini, Edward Mudzimba, Noreen Watyoka. © 2023. 15 pages.
The developments in technology have presented many opportunities as well as threats to businesses in interacting with their customers. Mixed reality (MR) technology is one of...
Sustainable Marketing in Emerging Markets: How to Market Sustainable Products in Emerging Markets
Sustainable Marketing in Emerging Markets: How to Market Sustainable Products in Emerging Markets
Fainos Chokera, Mudzimba Edward, Mercy Dube, Delight Rufaro Hungwe. © 2023. 27 pages.
This book chapter examined sustainable marketing orientation in developing countries focusing on how companies can navigate cultural regulatory differences with sustainable...