Elif Esiyok

Elif Esiyok received her PhD. in Public Relations and Publicity from the Gazi University in 2015. She is currently working in Atilim University, Management Faculty, Public Relations and Advertising Department as an Associate Professor. She teaches courses on media planning, advertising design, campaign planning and organizational communication. Her research areas are advertising, social media, consumption culture and media, media and body image.

Publications

Handbook of Research on New Media Applications in Public Relations and Advertising
Handbook of Research on New Media Applications in Public Relations and Advertising
Elif Esiyok. © 2021. 572 pages.
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the...
Advertising Appeals Used in Children's Television Networks: An Analysis of the Advertisements on Disney Channel in Turkey
Advertising Appeals Used in Children's Television Networks: An Analysis of the Advertisements on Disney Channel in Turkey
Elif Esiyok. © 2019. 14 pages.
Advertisement is a way of communication preferred by companies so as to communicate with their target audience. Nowadays, children account for a large number of consumers...
How Do Cartoon Movies Construct Children's Consumption Habits for “Special Days”?
How Do Cartoon Movies Construct Children's Consumption Habits for “Special Days”?
Elif Esiyok. © 2019. 11 pages.
Cartoons, which are widely watched in childhood, are not only a means of entertainment but also a means of spreading certain ideologies, cultures, or habits. Cartoons, a product...