Elvira Vieira

Elvira Vieira holds a PhD in Applied Economics, University of Santiago de Compostela. Professor, member of the Scientific Council at Institute of Marketing Management between 2007-2009 and Invited Professor at Minho University between 2009-2012. Professor at Polytechnic Institute of Viana do Castelo and Coordinating Professor at ISAG - European Business School since 2009. General Director at ISAG - European Business School since 2012, researcher in UNIAG, scientific coordinator of NIDISAG Research Center (between 2014 - 2021) and of Center in Business Sciences and Tourism (CICET - FCVC) since 2021. Author of several publications (papers and book chapters) indexed to the main bibliographic databases. Editor and one of the founding members of the European Journal of Applied Business and Management (EJABM). 2009 1st prize winner for research of the “Catedra da Euroregión Galicia – Norte of Portugal" and President of the European Grouping of Territorial Cooperation Galicia – North of Portugal, from 2010-2012.

Publications

Compelling Storytelling Narratives for Sustainable Branding
Compelling Storytelling Narratives for Sustainable Branding
Paula Rodrigues, Ana Pinto Borges, Elvira Vieira, Victor Tavares. © 2024. 330 pages.
Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for...
Literacy, Resilience, and Financial Well-Being in Higher Education Students
Literacy, Resilience, and Financial Well-Being in Higher Education Students
Patrícia Dias, Ana Pinto Borges, Elvira Vieira. © 2024. 32 pages.
The authors assessed the determinants of the overall financial literacy indicator of higher education students in Portugal and the relationship between the financial literacy...
Enhancing Sustainability Through Non-Financial Reporting
Enhancing Sustainability Through Non-Financial Reporting
Albertina Monteiro, Ana Pinto Borges, Elvira Vieira. © 2023. 313 pages.
The lack of transparency and accountability in organizations has made it difficult to identify, measure, and disclose their sustainable practices and impacts, creating a...
The Influence of Human Resources in the Motivation and Performance of Employees: Performance Evaluation/Appraisal
The Influence of Human Resources in the Motivation and Performance of Employees: Performance Evaluation/Appraisal
Inês Maximino, Ana Pinto Borges, Bruno Miguel Vieira, Elvira Vieira, Henrique Pires. © 2023. 27 pages.
This chapter seeks to define and analyse performance evaluation, which are the methods used by organizations to evaluate the performance of employees and their limitations. Based...
Factors Influencing the Level of Trust in Vaccines
Factors Influencing the Level of Trust in Vaccines
Ana Pinto Borges, Elvira Vieira, Paula Rodrigues, Ana Isabel Canavarro. © 2023. 24 pages.
The authors explore the degree of consumer trust regarding the various brands of Covid-19 vaccines made available by laboratories in Portugal. This chapter aims to fill a gap in...
Consumers' Perceptions of Innovation Capacity: The Role of the Services at SMEs
Consumers' Perceptions of Innovation Capacity: The Role of the Services at SMEs
Miguel Martins, Ana Pinto Borges, Elvira Vieira. © 2023. 23 pages.
From the viewpoint of consumers, we assess how well Small and Medium-sized Businesses (SME) perceive their ability for innovation. This work seeks to close the gap in the...
Digital Leadership: Characteristics, Challenges. and Opportunities
Digital Leadership: Characteristics, Challenges. and Opportunities
José Carvalho, Henrique Pires, Ana Pinto Borges, Elvira Vieira, Márcia Monteiro. © 2023. 15 pages.
The authors define and set in context the digital transformation process and how it affects the development of companies, the appearance of digital leadership and the...