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About Us

Fainos Chokera

Fainos Chokera is a lecturer in the department of information and marketing sciences.

Publications

Not-for-profit organisations (NPOs) are active participants in the global efforts of making the world a better place for all. The fluctuating political climate and shrinking...

Sustainable Marketing in Emerging Markets: How to Market Sustainable Products in Emerging Markets

This book chapter examined sustainable marketing orientation in developing countries focusing on how companies can navigate cultural regulatory differences with sustainable...