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About Us

Fairul Rizal Rashid

Dr Fairul Rizal Rashid is a Lecturer of Management at the School of Business and Economics, Universiti Brunei Darussalam. He completed his PhD in 2014 from the University of Southampton, United Kingdom. His area of expertise revolves around the topics of strategic management, performance management, and social media business development. He has also assumed several leadership and administrative positions at the university.

Publications

TikTok's Influence on Retail Businesses: A Case Study of Its Application in Brunei Darussalam

TikTok has risen to become the world's most popular video-sharing social media platform. TikTok has a huge active user base and a higher growth rate compared to other...

Big Data, Green Growth, and Technology Disruption in Asian Companies and Societies: Application of Fintech in Brunei Darussalam – Embracing E-Wallet in the Retail Sector

The rise of digitalization has inevitably impacted the growth of financial technology (FinTech) in Brunei Darussalam. The presence of e-wallet QR code-based payment system, as...