Farheen Hassan is a Professor and Director of the BBA Program, as well as the Department Head of Management and Human Resources in the Faculty of Business Administration at American International University-Bangladesh (AIUB), Dhaka, Bangladesh. She is also the Additional Director of AIUB's Institutional Quality Assurance Cell. She also works as an External Peer Reviewer, Trainer, and Resource Speaker as a QA Practitioner in Higher Education (HE). She is an educator of Business Studies with 24 years of teaching and consulting experience in the education, NGO, development, and service sectors. Having taught as a course instructor at the University of Madras, India; and in the BBA & MBA programs of the University of Gavle, Sweden as a visiting lecturer, she has also worked as a consultant on QA with IIEP-UNESCO, Paris; ISAS-IAU-UNESCO; MTC Global, India; and participated in research projects with the British Council.