Farid Huseynov

Farid Huseynov has obtained a doctoral and master's degree in the field of information systems and a bachelor's degree in business administration. His research interests include digital business models, behavioral aspects in electronic commerce, mobile commerce, and technology adoption and usage. His research has been featured in reputable national and international journals in the field of information technology. Currently, he serves as an associate professor in the Department of Management Information Systems at Gebze Technical University in Türkiye.

Publications

Chatbots in Digital Marketing: Enhanced Customer Experience and Reduced Customer Service Costs
Chatbots in Digital Marketing: Enhanced Customer Experience and Reduced Customer Service Costs
Farid Huseynov. © 2023. 27 pages.
Artificial intelligence software called chatbots are designed to imitate human conversation. They utilize natural language processing technology to comprehend and interpret user...
The Role of Internet of Behaviors (IoB) in Digital Marketing
The Role of Internet of Behaviors (IoB) in Digital Marketing
Farid Huseynov. © 2023. 22 pages.
The internet of behaviors (IoB) refers to the technology that combines the internet of things (IoT), big data analytics, artificial intelligence (AI), along with behavioral...
Big Data in Business: Digital Transformation for Enhanced Decision-making and Superior Customer Experience
Big Data in Business: Digital Transformation for Enhanced Decision-making and Superior Customer Experience
Farid Huseynov. © 2021. 15 pages.
The term “big data” refers to the very large and diverse sets of structured, semi-structured, and unstructured digital data from different sources that accumulate and grow very...
Gamification in E-Commerce: Enhancing Digital Customer Engagement Through Game Elements
Gamification in E-Commerce: Enhancing Digital Customer Engagement Through Game Elements
Farid Huseynov. © 2021. 18 pages.
The gamification term, derived from the game concept, is the use of game-design elements (e.g., points, badges, levels, and leaderboards) in non-game contexts, often with the...
Gamification in E-Commerce: Enhancing Digital Customer Engagement Through Game Elements
Gamification in E-Commerce: Enhancing Digital Customer Engagement Through Game Elements
Farid Huseynov. © 2020. 18 pages.
The gamification term, derived from the game concept, is the use of game-design elements (e.g., points, badges, levels, and leaderboards) in non-game contexts, often with the...
Intelligent Recommender Systems in E-Commerce: Opportunities and Challenges for Online Customers
Intelligent Recommender Systems in E-Commerce: Opportunities and Challenges for Online Customers
Farid Huseynov. © 2020. 16 pages.
Among thousands of alternatives, most of the time online customers cannot easily decide on which product to purchase or service to utilize. In order to assist online customers in...