Fatih Sahin

Fatih Sahin currently works at Bandirma Onyedi Eylul University, where he conducts research in consumer behavior, social media marketing, relationship marketing, complaint management, and branding. He holds a graduate degree from the Statistics Department at Yıldız Technical University, completed his undergraduate studies in business administration at Bahcesehir University, and earned a Ph.D. from Dumlupınar University.

Publications

Navigating the Shifting Landscape of Consumer Behavior
Navigating the Shifting Landscape of Consumer Behavior
Fatih Sahin, Cevat Soylemez. © 2024. 341 pages.
The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and...
Globalized Consumer Insights in the Digital Era
Globalized Consumer Insights in the Digital Era
Fatih Sahin, Cevat Soylemez. © 2024. 296 pages.
As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing...
Unleashing the Déjà Rêvé Effect in Marketing: Empowering Customer Realities
Unleashing the Déjà Rêvé Effect in Marketing: Empowering Customer Realities
Fatih Sahin. © 2024. 33 pages.
Déjà rêvé, subjective sensation of re-experiencing a past dream, is a key concept in marketing. It involves the sensation of déjà vu, blurring the lines between reality and...