Hershey, Pennsylvania
New York, New YorkBeijing, China

Fazla Rabby

Fazla Rabby is an accomplished academic and professional with a diverse background in education, management, and marketing. Holding a Ph.D. from the University of Southern Queensland, their education includes degrees and diplomas in management, leadership, and information systems from Central Queensland University and the University of Madras. As a Teaching Academic at Macquarie University and Lecturer at Canterbury Institute of Management, Dr. Rabby designs and delivers educational activities, assesses student progress, and contributes to curriculum development. Their role as Academic Director at Stanford Institute of Management and Technology highlights their leadership in stakeholder relationships, business strategies, and HR management. Previously, Dr. Rabby excelled in sales and marketing roles, including Director of Australian Sales and Marketing and Managing Director of Sales Solutions Australia.

Publications

Text Mining and Sentiment Analysis in Climate Change and Environmental Sustainability
Text Mining and Sentiment Analysis in Climate Change and Environmental Sustainability
Rohit Bansal, Fazla Rabby, Ridhima Sharma, Dalima Parwani, Arti Gupta. © 2025. 510 pages.
With the rising need to address shifting global temperatures, precipitation patterns, and atmospheric conditions, text mining and sentiment analysis play a crucial role in...
Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity
Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity
Rabby Fazla, Rohit Bansal, Aziza Chakir, Ajay Jain, Seema Sahai. © 2025. 518 pages.
Influencer marketing leverages the reach and trust of influencers to enhance brand awareness, affinity, and evangelism. Influencers who genuinely resonate with the brand can...
Transforming Neuropsychology and Cognitive Psychology With AI and Machine Learning
Transforming Neuropsychology and Cognitive Psychology With AI and Machine Learning
Rohit Bansal, Tariq Maqableh, Gunjan Shuklaa, Fazla Rabby, Remya Lathabhavan. © 2025. 578 pages.
The integration of artificial intelligence and machine learning into neuropsychology and cognitive psychology is revolutionizing how we understand, diagnose, and treat...
Elevating Brand Loyalty With Optimized Marketing Analytics and AI
Elevating Brand Loyalty With Optimized Marketing Analytics and AI
Ruchika Sharma, Tariq Maqableh, Fazla Rabby, Ridhima Sharma, Rohit Bansal. © 2025. 400 pages.
The integration of marketing analytics and artificial intelligence is transforming how businesses engage with customers, offering deeper insights into behavior and enabling...
Mining Minds Sentiment Analysis of Public Perception and Awareness on Climate Change for Environmental Sustainability
Mining Minds Sentiment Analysis of Public Perception and Awareness on Climate Change for Environmental Sustainability
Yamijala Suryanarayana Murthy, Fazla Rabby, Amita Gandhi, Rohit Bansal. © 2025. 26 pages.
Understanding public views and consciousness of climate change is crucial for environmental sustainability amid worsening climatic difficulties. This analysis investigates how...
Role of Factors Fueling Brand Evangelism Through Influencer Marketing
Role of Factors Fueling Brand Evangelism Through Influencer Marketing
Riya Wadhwa, Fazla Rabby, Rohit Bansal. © 2025. 24 pages.
Brand evangelism occurs when customers become ardent advocates for a brand, promoting its products or services voluntarily and with enthusiasm. These brand evangelists go beyond...
Building Resilient Brands: Harnessing Influencers, Evangelists, and Data-Driven Strategies
Building Resilient Brands: Harnessing Influencers, Evangelists, and Data-Driven Strategies
Yamijala Suryanarayana Murthy, Fazla Rabby, Rohit Bansal, Chandresh Chakravorty. © 2025. 32 pages.
In an era where environmental consciousness is paramount, building sustainable brands has become a critical goal for businesses worldwide. This study explores the synergistic...
Powering Industry 5.0 and Sustainable Development Through Innovation
Powering Industry 5.0 and Sustainable Development Through Innovation
Rohit Bansal, Fazla Rabby, Meenakshi Gandhi, Nishita Pruthi, Shweta Saini. © 2024. 393 pages.
Industries face the challenge of incorporating technological innovations while ensuring sustainable development in a constantly changing landscape. This struggle is complicated...
AI Algorithms and ChatGPT for Student Engagement in Online Learning
AI Algorithms and ChatGPT for Student Engagement in Online Learning
Rohit Bansal, Aziza Chakir, Abdul Hafaz Ngah, Fazla Rabby, Ajay Jain. © 2024. 292 pages.
The shift to virtual education has presented numerous challenges, including maintaining student focus and participation. Traditional methods of instruction often need to catch up...
Drivers and Impact of Artificial Intelligence on Student Engagement
Drivers and Impact of Artificial Intelligence on Student Engagement
Riya Wadhwa, Fazla Rabby, Rohit Bansal, Sheela Hundekari. © 2024. 10 pages.
Artificial intelligence (AI) is transforming the landscape of education by revolutionizing student engagement. Through personalized learning algorithms, AI analyzes individual...